Tag Archives: Unique selling proposition

Rudolph’s Lesson: Are You Capitalizing On Your Business’ Differentiators?

One of our favorite holiday classics is Rudolph the Red-Nosed Reindeer because we love the message: what makes us different is what makes us special. It sounds so simple, yet it’s funny how when we head back to “real life,” … Continue reading

Posted in Small Business Marketing, Small Business Resource | Tagged , , | 1 Comment

Small Business Marketing Magic – 10 Ways to Use Customer Testimonials

Nothing beats those glowing words from happy customers. After all, what’s more persuasive to prospects: when you talk about how great your products or services are, or when a customer sings your praises in his or her own words? Definitely … Continue reading

Posted in Branding, Promotional Products, Small Business Marketing, Social Media | Tagged , , | 8 Comments