Tag Archives: Social Media

Pros and Cons of Sponsored Content Across Social Platforms

Sponsored content is leading the charge in efforts to think differently about brand awareness and social engagement. Users may balk at seeing their news feeds playing host to paid content, but when you consider the alternative, it’s a surprisingly elegant … Continue reading

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5 Ways to Embrace Word of Mouth in the Digital Era

The little black dress. Coca-Cola. The electric slide. These things are all classics, tried and true, integral parts of our culture in years past and just as important today. In the marketing world, amidst social media, blogs and TV and … Continue reading

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About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?

We’ve talked at great lengths about Facebook, Twitter, Pinterest, LinkedIn, and Google+ on our blog. But there are other vibrant and growing social networks in town that may make sense for your small business, most notably Tumblr and Instagram.

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Creating “Virtual” Thought Leaders: How to Use Quora for Business

We’ve been hearing so much about Quora lately that we wanted to learn more about it. So we did the research on this cool platform so you don’t have to. Here’s what you need to know, and here’s how it … Continue reading

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Stop! 7 Things You Should Never, Ever Do in Social Media

Social Media Crisis Management That You Need to Know Sometimes we all need common sense reminders on what we should—and shouldn’t—do or say on our social media accounts. Here are seven things you should never, ever do. 1. Never jump … Continue reading

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Social Media Strategy for Small Business 2013: A Totally Honest Look at Social Networks

We Weigh the Pros and Cons of Facebook, Twitter, LinkedIn, Google+, and Pinterest So That You Don’t Have To Oh, social media! You saucy little minx, you. We know we’re supposed to worship at your feet for your ability to … Continue reading

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2013 Power Boost! 5 Ways to Rock Your LinkedIn Profile & Company Page

LinkedIn Best Practices for Your Personal and Business Profiles LinkedIn has over 187 million members worldwide in 200 countries. From a professional standpoint, it’s certainly the place to be. So why not make sure your profile — both your personal … Continue reading

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