Tag Archives: Small Business

The Power of Promotional Products

Recently, I read a few interesting articles that the Promotional Products Association International (PPAI) has published.  They conducted a study to determine which marketing vehicle ranked highest in terms of reach, recall, and reaction from the consumer’s perspective.  The types … Continue reading

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American Idol Contestants Building Their Brand Week After Week

One of my guilty pleasures (and frankly, I think all of America’s) is Fox’s American Idol.  Watching week after week contestants putting their talents out there for all of America to vote on for some reason just keeps me on … Continue reading

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Google Buzz and Small Businesses

Social media presence seems to be crucial in today’s world. There are so many ways to stay in touch with your customers—through company blogs, email newsletters, Twitter, Facebook fan pages, even YouTube. Generating buzz online is increasingly harder to do … Continue reading

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The Right Time is Now: Why making a splash with promotional products may be your best investment right now

With the economy slowly awakening from its year-long slumber most small businesses are struggling to make smart advertising decisions. Money is still tight but a savvy entrepreneur knows that if you don’t stay aggressive your competitors most likely will. Promotional … Continue reading

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