Tag Archives: Small Business Marketing

When is it Time to Outsource Your Marketing? 6 Considerations for Small Businesses

It’s probably fair to say that every business owner or nonprofit organization understands the importance of marketing. It’s probably also fair to say that too often marketing ends up at the bottom of the to-do list. The good news? You … Continue reading

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Using Facebook for Marketing: Is It Right for Your Small Business?

It’s easy to think there are one billion good reasons for your small business to have a presence on Facebook. While Facebook is certainly a popular network and while it makes sense for many businesses to have a presence, one … Continue reading

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Small Business Website Marketing: Why “About Us” Matters

For small businesses, an effective “about us” page is critical. Studies have shown that conversions increase with visitors who take the time to visit the about page. When you think about it, it makes sense. As consumers researching a product … Continue reading

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Small Business Marketing Tools & More

At Amsterdam Printing, we “get” the challenges business owners face, because we’re a business owner, too. Which is why we love sharing small business marketing tools and general resources that make life easier for everyone in the office. Here’s our … Continue reading

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7 Great Ideas for Mail Inserts to Retain & Get New Customers

When you send mailings from your business or organization, whether it is a direct mail campaign or an order, one of your goals should be to make a lasting impact on your customers. An easy way to do this is … Continue reading

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How to Make Your First Promotional Products Giveaway a Success

We all love being on the receiving end of promotional products (a.k.a. “swag”) – what’s not to like about getting something useful (coffee mugs, mini screwdrivers, or anti-bacterial gel) or something really cool like a USB lava lamp or a … Continue reading

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Heat Up Your Summer Events!

Kick off this summer by heating up your connection with customers and your community! Memorial Day Weekend is the perfect time to start what will be a season filled with exciting celebrations, events with patriotic pride and awareness focused activities! … Continue reading

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