Tag Archives: Small Business Marketing

Effective Sales Calls: 5 Strategies for Overcoming Budget Obstacles

Posted on August 21, 2012 by

Whenever you ask someone for money, whether it’s for a product or service (if you’re a business) or a donation (if you’re a nonprofit), you risk hearing someone say, “No way!” or “That’s too much money.” And yes, this can … Continue reading →

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Small Business Marketing Magic: The Secret Sauce to Compelling Offers

Posted on August 14, 2012 by

If you follow any marketing blogs, one of the buzzwords you’ll see over and over again is “compelling offers.” You probably know what an offer is – e.g. a white paper, a helpful checklist, an eBook – but the question … Continue reading →

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When is it Time to Outsource Your Marketing? 6 Considerations for Small Businesses

Posted on August 2, 2012 by

It’s probably fair to say that every business owner or nonprofit organization understands the importance of marketing. It’s probably also fair to say that too often marketing ends up at the bottom of the to-do list. The good news? You … Continue reading →

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Using Facebook for Marketing: Is It Right for Your Small Business?

Posted on July 24, 2012 by

It’s easy to think there are one billion good reasons for your small business to have a presence on Facebook. While Facebook is certainly a popular network and while it makes sense for many businesses to have a presence, one … Continue reading →

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Small Business Website Marketing: Why “About Us” Matters

Posted on June 26, 2012 by

For small businesses, an effective “about us” page is critical. Studies have shown that conversions increase with visitors who take the time to visit the about page. When you think about it, it makes sense. As consumers researching a product … Continue reading →

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Small Business Marketing Tools & More

Posted on June 19, 2012 by

At Amsterdam Printing, we “get” the challenges business owners face, because we’re a business owner, too. Which is why we love sharing small business marketing tools and general resources that make life easier for everyone in the office. Here’s our … Continue reading →

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7 Great Ideas for Mail Inserts to Retain & Get New Customers

Posted on August 26, 2011 by

When you send mailings from your business or organization, whether it is a direct mail campaign or an order, one of your goals should be to make a lasting impact on your customers. An easy way to do this is … Continue reading →

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