Tag Archives: Small Business Marketing

Don’t Be a Turkey: 6 Marketing Mistakes to Avoid

Increase Marketing Effectiveness by Avoiding Common Mistakes! Sometimes we can get so caught up in our marketing and into thinking that we’re doing everything right that we don’t see mistakes that we’re making. It’s important to get up from the … Continue reading

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Low-Cost Ways to Gain Brand Awareness in Your Local Community [Infographic]

I love talking to our blog readers to learn more about their businesses and their goals. One of the primary goals for any organization, of course, is to grow their business. This is a natural topic to cover, especially when … Continue reading

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Small Business Marketing Magic: What You Can Learn from Fall Television Premieres

Who says watching television isn’t useful? We think there’s a lot small business owners can learn from television shows, especially this time of year when the shows are making their debuts or season premieres. Let’s talk about what we’ve observed … Continue reading

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Does Facebook Advertising Work for Small Businesses?

Last week, we talked about traditional print advertising and if it still made sense for small businesses. Our answer? Like everything else in marketing and advertising, it depends. It depends on a variety of factors, and the same is true … Continue reading

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Marketing Tips for Small Businesses: How “In Control” Are Your Customers?

Small business advocate Jim Blasingame has coined (and trademarked) the concept of “The Age of the Customer.” He says we recently entered this era after spending hundreds and hundreds of years in The Age of the Seller, where the sellers … Continue reading

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Effective Sales Calls: 5 Strategies for Overcoming Budget Obstacles

Whenever you ask someone for money, whether it’s for a product or service (if you’re a business) or a donation (if you’re a nonprofit), you risk hearing someone say, “No way!” or “That’s too much money.” And yes, this can … Continue reading

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Small Business Marketing Magic: The Secret Sauce to Compelling Offers

If you follow any marketing blogs, one of the buzzwords you’ll see over and over again is “compelling offers.” You probably know what an offer is – e.g. a white paper, a helpful checklist, an eBook – but the question … Continue reading

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