Tag Archives: marketing

5 Companies Launch Ambush Marketing Attacks

Some weird things have been happening at sporting events recently. Why were a group of lovely ladies arrested at this year’s World Cup for wearing orange dresses? Why did hundreds of soccer fans have to strip to their underwear? Is … Continue reading

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Heat Up Your Summer Events!

Kick off this summer by heating up your connection with customers and your community! Memorial Day Weekend is the perfect time to start what will be a season filled with exciting celebrations, events with patriotic pride and awareness focused activities! … Continue reading

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Make an Impact with Total Branding

I walked the Ad Specialty Institute (ASI) Tradeshow in New York City earlier this week and discovered a variety of products that help promote businesses.  I saw everything from beach balls, stuffed monkeys, and bus shaped stress relievers to hats, … Continue reading

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The Power of Promotional Products

Recently, I read a few interesting articles that the Promotional Products Association International (PPAI) has published.  They conducted a study to determine which marketing vehicle ranked highest in terms of reach, recall, and reaction from the consumer’s perspective.  The types … Continue reading

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Google Buzz and Small Businesses

Social media presence seems to be crucial in today’s world. There are so many ways to stay in touch with your customers—through company blogs, email newsletters, Twitter, Facebook fan pages, even YouTube. Generating buzz online is increasingly harder to do … Continue reading

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The Right Time is Now: Why making a splash with promotional products may be your best investment right now

With the economy slowly awakening from its year-long slumber most small businesses are struggling to make smart advertising decisions. Money is still tight but a savvy entrepreneur knows that if you don’t stay aggressive your competitors most likely will. Promotional … Continue reading

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