Tag Archives: marketing

Make an Impact with Total Branding

I walked the Ad Specialty Institute (ASI) Tradeshow in New York City earlier this week and discovered a variety of products that help promote businesses.  I saw everything from beach balls, stuffed monkeys, and bus shaped stress relievers to hats, … Continue reading

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The Power of Promotional Products

Recently, I read a few interesting articles that the Promotional Products Association International (PPAI) has published.  They conducted a study to determine which marketing vehicle ranked highest in terms of reach, recall, and reaction from the consumer’s perspective.  The types … Continue reading

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Google Buzz and Small Businesses

Social media presence seems to be crucial in today’s world. There are so many ways to stay in touch with your customers—through company blogs, email newsletters, Twitter, Facebook fan pages, even YouTube. Generating buzz online is increasingly harder to do … Continue reading

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The Right Time is Now: Why making a splash with promotional products may be your best investment right now

With the economy slowly awakening from its year-long slumber most small businesses are struggling to make smart advertising decisions. Money is still tight but a savvy entrepreneur knows that if you don’t stay aggressive your competitors most likely will. Promotional … Continue reading

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