Tag Archives: marketing

The Difference Between Marketing, Advertising, Branding & PR

If you’re a business owner, you have probably used these terms in your conversations: marketing, advertising, branding, and PR. But what does each one mean, exactly? Let’s take a look. The difference between marketing, advertising, branding, and PR. Marketing. Marketing … Continue reading

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Trade Show Marketing Ideas – Part 2: Driving People to Your Booth

Last week, we talked about some trade show marketing ideas, including what to say, what to wear, and what promotional products you should consider bringing to the shows. Now let’s discuss some tips for driving people to your booth. Oh, … Continue reading

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7 Great Ideas for Mail Inserts to Retain & Get New Customers

When you send mailings from your business or organization, whether it is a direct mail campaign or an order, one of your goals should be to make a lasting impact on your customers. An easy way to do this is … Continue reading

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How to Make Your First Promotional Products Giveaway a Success

We all love being on the receiving end of promotional products (a.k.a. “swag”) – what’s not to like about getting something useful (coffee mugs, mini screwdrivers, or anti-bacterial gel) or something really cool like a USB lava lamp or a … Continue reading

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What Are Your Small Business’ Resolutions for 2011?

The past year was a busy and exciting time for small businesses. Changes in marketing, finance and health coverage presented a unique set of opportunities and challenges to companies and owners in 2010. Congress approved hiring and healthcare tax incentives, while tech firms and startups introduced new marketing strategies such as mobile apps, group buying platforms and location-based social networks like foursquare. Continue reading

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5 Companies Launch Ambush Marketing Attacks

Some weird things have been happening at sporting events recently. Why were a group of lovely ladies arrested at this year’s World Cup for wearing orange dresses? Why did hundreds of soccer fans have to strip to their underwear? Is … Continue reading

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Heat Up Your Summer Events!

Kick off this summer by heating up your connection with customers and your community! Memorial Day Weekend is the perfect time to start what will be a season filled with exciting celebrations, events with patriotic pride and awareness focused activities! … Continue reading

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