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Tag Archives: marketing
7 Great Ideas for Mail Inserts to Retain & Get New Customers
When you send mailings from your business or organization, whether it is a direct mail campaign or an order, one of your goals should be to make a lasting impact on your customers. An easy way to do this is … Continue reading
Posted in Ideas, Promotional Products, Small Business Marketing
Tagged direct mail, getting new customers, mail inserts, marketing, retaining customers, Small Business Marketing
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How to Make Your First Promotional Products Giveaway a Success
We all love being on the receiving end of promotional products (a.k.a. “swag”) – what’s not to like about getting something useful (coffee mugs, mini screwdrivers, or anti-bacterial gel) or something really cool like a USB lava lamp or a … Continue reading
Posted in Promotional Products, Small Business Marketing
Tagged advertising, Advertising and Marketing, growing business, how to, marketing, promotional gifts, Promotional merchandise, Small Business Marketing
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What Are Your Small Business’ Resolutions for 2011?
The past year was a busy and exciting time for small businesses. Changes in marketing, finance and health coverage presented a unique set of opportunities and challenges to companies and owners in 2010. Congress approved hiring and healthcare tax incentives, while tech firms and startups introduced new marketing strategies such as mobile apps, group buying platforms and location-based social networks like foursquare. Continue reading
Posted in Small Business, Small Business Marketing
Tagged marketing, resolutions, small businesses, Social Media
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Heat Up Your Summer Events!
Kick off this summer by heating up your connection with customers and your community! Memorial Day Weekend is the perfect time to start what will be a season filled with exciting celebrations, events with patriotic pride and awareness focused activities! … Continue reading
Posted in Small Business Marketing
Tagged marketing, Small Business, Small Business Marketing, small businesses, summer break, summer events, water bottles
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Make an Impact with Total Branding
I walked the Ad Specialty Institute (ASI) Tradeshow in New York City earlier this week and discovered a variety of products that help promote businesses. I saw everything from beach balls, stuffed monkeys, and bus shaped stress relievers to hats, … Continue reading
Posted in Branding, Small Business, Small Business Marketing
Tagged ASI show, brand awareness, Branding, marketing, promo wall, Small Business, Small Business Marketing, total branding, Using Promotional Products
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The Power of Promotional Products
Recently, I read a few interesting articles that the Promotional Products Association International (PPAI) has published. They conducted a study to determine which marketing vehicle ranked highest in terms of reach, recall, and reaction from the consumer’s perspective. The types … Continue reading
Posted in Small Business Marketing
Tagged advertising, marketing, personalized pens, promo wall, Small Business
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