Tag Archives: marketing

Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

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Revamping Your Business for Halloween

Halloween is one of those rare holidays that crosses religious and political lines. It also shatters any myth of an age barrier. While one may be too old to go trick-or-treating once they start shaving, you can find a slew … Continue reading

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Rudolph’s Lesson: Are You Capitalizing On Your Business’ Differentiators?

One of our favorite holiday classics is Rudolph the Red-Nosed Reindeer because we love the message: what makes us different is what makes us special. It sounds so simple, yet it’s funny how when we head back to “real life,” … Continue reading

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3 Creative Ideas for Promoting Health Programs or Fitness-related Businesses

We’re all back from stuffing ourselves with turkey, mashed potatoes, and yummy homemade pies (among other things). So as we loosen our belts, it seems fitting (ha!) that we talk about some creative ideas for promoting health programs or fitness-related … Continue reading

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Don’t Be a Turkey: 6 Marketing Mistakes to Avoid

Increase Marketing Effectiveness by Avoiding Common Mistakes! Sometimes we can get so caught up in our marketing and into thinking that we’re doing everything right that we don’t see mistakes that we’re making. It’s important to get up from the … Continue reading

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Retail Marketing Tips: Are You Doing this No-Brainer with Cheap Promotional Pens?

So here’s an easy, no-brainer marketing tip for all of you retailers out there. If you have a brick-and-mortar store, what’s one thing all customers will engage with while they’re in your store? The cash register area. If they buy, … Continue reading

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How to Set Up Lead Nurturing Programs

Lead nurturing. It’s one of those marketing phrases you’ve probably heard people buzzing about over the last couple of years. But what the heck does it mean, and how do you set it up? We’re glad you asked. Consider this … Continue reading

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