Tag Archives: for_business

How to Perfect Your Elevator Pitch For Your Business – 5 Tips

Ah, the elevator pitch, that pithy no-more-than-sixty-seconds blurb you repeat time and time again to prospects, friends, family, networking contacts, and random people you might meet in, well, an elevator. Distilling all you do and all that your business is … Continue reading

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Marketing Highlight: 3 Creative Ideas for Promoting Pet-Related Businesses

If you work in the pet industry, you know this fact is true: people love their pets and would do almost anything for them. This makes for a wonderful prospective customer base. That said, it also makes for a highly … Continue reading

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Spygate Wasn’t Good for Football, But It IS Good for Small Businesses

Are you ready for some football? The season is underway, and, of course, the big news from the last six months that everyone is still talking about is the bounty scandal. This blog post, however, is harkening back to another … Continue reading

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Marketing Highlight: How to Promote Financial Services

Maybe you’re an independent financial advisor. Or maybe you own a thriving accounting firm. Perhaps you’re a QuickBooks guru who travels to your clients’ offices to keep up their virtual books. Regardless of your exact niche, no doubt you’ve wondered … Continue reading

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Does Facebook Advertising Work for Small Businesses?

Last week, we talked about traditional print advertising and if it still made sense for small businesses. Our answer? Like everything else in marketing and advertising, it depends. It depends on a variety of factors, and the same is true … Continue reading

Posted in Advertising, Small Business Marketing, Small Business Resource, Social Media | Tagged , , | 5 Comments

Marketing Tips for Small Businesses: How “In Control” Are Your Customers?

Small business advocate Jim Blasingame has coined (and trademarked) the concept of “The Age of the Customer.” He says we recently entered this era after spending hundreds and hundreds of years in The Age of the Seller, where the sellers … Continue reading

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Advertising for Small Business: Do Print Ads Still Make Sense?

When it comes to small businesses, does print advertising still make sense? The short answer, of course, is yes: print advertising still makes sense for plenty of small businesses. The question you need to ask is this: do print ads … Continue reading

Posted in Advertising, Small Business, Small Business Marketing, Small Business Resource | Tagged , , | 3 Comments