Tag Archives: customer testimonials

Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

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Asking Customers for Testimonials – 5 Strategies

It’s easy for you to sing your company’s praises, but it’s not nearly as compelling or credible as a third-party endorsement. Testimonials are more important today than they were 20 or even 10 years ago. In the pre-Internet era, a … Continue reading

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