Tag Archives: customer testimonials

Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

Posted in Advertising, content marketing, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , , | 1 Comment

Asking Customers for Testimonials – 5 Strategies

It’s easy for you to sing your company’s praises, but it’s not nearly as compelling or credible as a third-party endorsement. Testimonials are more important today than they were 20 or even 10 years ago. In the pre-Internet era, a … Continue reading

Posted in Small Business Marketing | Tagged , | 12 Comments