Tag Archives: content marketing

Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating? Not all content is evergreen, but that doesn’t mean you … Continue reading

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The Secret Sauce to Using Customer FAQs in Your Content Marketing

You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.

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Content Marketing 101: What to Ask a Content Creator

They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows … Continue reading

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6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

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Have We Reached the Content Marketing Saturation Point?

Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content … Continue reading

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Words You Should (& Shouldn’t) Be Using in Your Content Marketing

You already know how important your messaging is, but did you know certain words can trigger better reactions and conversions than others? Here’s what to keep in mind as you’re choosing your vocabulary.

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Creating Content on Facebook That Truly Drives Results

Creating a Facebook account, collecting a few followers and broadcasting information is simple. It’s a great way to connect with the outside world and – as most professionals are aware – the network can be an excellent tool for building … Continue reading

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