Tag Archives: content marketing

Content Marketing 101: What to Ask a Content Creator

They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows … Continue reading

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6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

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Have We Reached the Content Marketing Saturation Point?

Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content … Continue reading

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Words You Should (& Shouldn’t) Be Using in Your Content Marketing

You already know how important your messaging is, but did you know certain words can trigger better reactions and conversions than others? Here’s what to keep in mind as you’re choosing your vocabulary.

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Creating Content on Facebook That Truly Drives Results

Creating a Facebook account, collecting a few followers and broadcasting information is simple. It’s a great way to connect with the outside world and – as most professionals are aware – the network can be an excellent tool for building … Continue reading

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Stuck on What Content to Create? Here Are 7 Strategies for Getting Unblocked

Have you been tasked with writing amazing content for your business? Does the word “amazing” leave you feeling dry-mouthed and shaky? Don’t worry. You’re just suffering from a case of writer’s block. Here’s how to overcome it.

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Content Marketing 101: Who Should Write Your Content?

“Content marketing” sounds great, doesn’t it? Simply put content marketing means that you should use engaging, valuable content that attracts prospects and turns them into paying customers. The question is, who should be creating all this awesome content? After all, … Continue reading

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