Tag Archives: Branding

4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

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Brand Management Part 2: Brand Identities That Rock! (And Why)

In our last post, we discussed what to keep in mind when considering a brand overhaul. In this post, we’ll highlight six companies that are rocking their brands. 1. Target Who knew shopping at a national discount chain could make … Continue reading

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Brand Management Part 1: When Is It Time to Update Your Brand?

Things to Consider Before Diving Into a Brand Overhaul Your brand is the very essence of your business. It’s how your customers perceive you. It’s the feelings they experience when they hear your company name, see your logo, or use … Continue reading

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Making the Right Moves for Brand Consistency

If you ever wanted to know what was so special about a brand, just think of those Golden Arches or Nike’s Swoosh. A simple logo calls to mind everything that these brands stand for, and while a lot of that … Continue reading

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7 Ways to Build Brand Awareness in Your Local Community

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading

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3 Quick Business Takeaways from Hollywood Movie Trailers

‘Tis the season for shopping, feasts, and, of course, Oscar-caliber movies. The trailers for these films have been in full swing for the last couple of months, tempting audiences and piquing people’s interests. There’s a lot we can learn from … Continue reading

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Promotional Products Preview: What’s Hot for 2013

Guess what, 2012? You’re out. And the new year is (almost) in. At Amsterdam Printing, we’re looking forward to ringing in 2013 with promotional products that are as cool as they are functional. Here’s a preview of some of our … Continue reading

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