Tag Archives: Branding

7 Ways to Build Brand Awareness in Your Local Community

Posted on February 5, 2013 by

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading →

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3 Quick Business Takeaways from Hollywood Movie Trailers

Posted on December 17, 2012 by

‘Tis the season for shopping, feasts, and, of course, Oscar-caliber movies. The trailers for these films have been in full swing for the last couple of months, tempting audiences and piquing people’s interests. There’s a lot we can learn from … Continue reading →

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Promotional Products Preview: What’s Hot for 2013

Posted on December 12, 2012 by

Guess what, 2012? You’re out. And the new year is (almost) in. At Amsterdam Printing, we’re looking forward to ringing in 2013 with promotional products that are as cool as they are functional. Here’s a preview of some of our … Continue reading →

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5 Companies Launch Ambush Marketing Attacks

Posted on July 27, 2010 by

Some weird things have been happening at sporting events recently. Why were a group of lovely ladies arrested at this year’s World Cup for wearing orange dresses? Why did hundreds of soccer fans have to strip to their underwear? Is … Continue reading →

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Make an Impact with Total Branding

Posted on May 7, 2010 by

I walked the Ad Specialty Institute (ASI) Tradeshow in New York City earlier this week and discovered a variety of products that help promote businesses.  I saw everything from beach balls, stuffed monkeys, and bus shaped stress relievers to hats, … Continue reading →

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American Idol Contestants Building Their Brand Week After Week

Posted on April 8, 2010 by

One of my guilty pleasures (and frankly, I think all of America’s) is Fox’s American Idol.  Watching week after week contestants putting their talents out there for all of America to vote on for some reason just keeps me on … Continue reading →

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