Tag Archives: brand awareness

Brand Management Part 1: When Is It Time to Update Your Brand?

Things to Consider Before Diving Into a Brand Overhaul Your brand is the very essence of your business. It’s how your customers perceive you. It’s the feelings they experience when they hear your company name, see your logo, or use … Continue reading

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Making the Right Moves for Brand Consistency

If you ever wanted to know what was so special about a brand, just think of those Golden Arches or Nike’s Swoosh. A simple logo calls to mind everything that these brands stand for, and while a lot of that … Continue reading

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Low-Cost Ways to Gain Brand Awareness in Your Local Community [Infographic]

I love talking to our blog readers to learn more about their businesses and their goals. One of the primary goals for any organization, of course, is to grow their business. This is a natural topic to cover, especially when … Continue reading

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Make an Impact with Total Branding

I walked the Ad Specialty Institute (ASI) Tradeshow in New York City earlier this week and discovered a variety of products that help promote businesses.  I saw everything from beach balls, stuffed monkeys, and bus shaped stress relievers to hats, … Continue reading

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American Idol Contestants Building Their Brand Week After Week

One of my guilty pleasures (and frankly, I think all of America’s) is Fox’s American Idol.  Watching week after week contestants putting their talents out there for all of America to vote on for some reason just keeps me on … Continue reading

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