Tag Archives: advertising

Pros and Cons of Sponsored Content Across Social Platforms

Sponsored content is leading the charge in efforts to think differently about brand awareness and social engagement. Users may balk at seeing their news feeds playing host to paid content, but when you consider the alternative, it’s a surprisingly elegant … Continue reading

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Touchdown! A Deep Dive into Big Game Ads That Scored

Key advertising takeaways for small business owners Another Big Game is in the history books, along with another set of pricy ads that people will be talking about around the water cooler, on Facebook and Twitter, and even in the … Continue reading

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Yellow Page Ads are Out. What YP Best-Practices Are Relevant For Your Other Campaigns?

Twenty years ago, Yellow Page ads wouldn’t have invited much debate. Today, however, it’s a different story. The demise of the Yellow Pages isn’t news in this era of smart phones and free WiFi. Think about it: when’s the last … Continue reading

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The Difference Between Marketing, Advertising, Branding & PR

If you’re a business owner, you have probably used these terms in your conversations: marketing, advertising, branding, and PR. But what does each one mean, exactly? Let’s take a look. The difference between marketing, advertising, branding, and PR. Marketing. Marketing … Continue reading

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Winter-Proof Promotional Items & Giveaways

Let’s face it, Autumn is a fantastic season here in upstate New York.  It’s full of colored leaves, crisp air, apple cider and great football.  But before we know it, winter will be here and with it comes heavy jackets, … Continue reading

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How to Make Your First Promotional Products Giveaway a Success

We all love being on the receiving end of promotional products (a.k.a. “swag”) – what’s not to like about getting something useful (coffee mugs, mini screwdrivers, or anti-bacterial gel) or something really cool like a USB lava lamp or a … Continue reading

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5 Companies Launch Ambush Marketing Attacks

Some weird things have been happening at sporting events recently. Why were a group of lovely ladies arrested at this year’s World Cup for wearing orange dresses? Why did hundreds of soccer fans have to strip to their underwear? Is … Continue reading

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