Tag Archives: aarp re-brand campaign 2013

Re-branding Strategy Case Study: AARP Embraces the Possibilities

How AARP Successfully Capitalizes on “Real Possibilities” in Its Advertising The history: Founded in 1958 by a retired high school principal, AARP describes itself as a “nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource, Success Stories | Tagged , | 2 Comments