Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets

4 Tips for Slowing Down This Week
Your smartphones and tablets deserve smart accessories that dress ’em up in style while promoting your company to boot. Here are six of our favorites.
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Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , , | 4 Comments

The Secret Sauce to Using Customer FAQs in Your Content Marketing

About pages for websites tell stories
You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
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Posted in content marketing, Customer Relations, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment

Show Me the Money! What You Need to Know About Small Business Grants

Lead Generation 101

What small business couldn’t use an influx of “free” cash to support new initiatives and infrastructure? But is there really such a thing as free money? And, if so, is it actually available to small businesses? The answers are a bit murkier than you might expect, but don’t worry. We’re here to set things straight and provide resources that might help you get the dollars you desire.
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5 Ways to Create a Productive Collaborative Workspace

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The trend towards collaborative workspaces isn’t new, but it has gained traction in recent years, thanks to Millennials who crave team environments. In fact, according to an article on Today Money, this year “more than three-quarters of U.S. companies expect to use open, collaborative workspaces with fewer offices.”

In principle, there’s no doubt that collaborative workspaces offer big benefits, like breaking down the silo mentality. By removing physical boundaries, like walls and office doors, you naturally encourage more communication and impromptu meetings between all the people within your organization.
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Marketing Message Takeaways from the Big Game

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We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.

It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.

So without further ado, let’s get to it.
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Posted in Advertising, Brand Awareness, Branding, Case Studies, Fun Stuff, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Hiring a Virtual Assistant: Tips from Real Business Owners

7K0A0606If you’re running a small business, you’ve probably found yourself working as chief cook and bottle washer from time to time, especially if your company is on the younger side. Which is why when you reach the point where you can actually bring in help, it’s always a great moment.

But here’s an interesting (and growing) trend regarding this extra “help.” More and more small businesses are looking for virtual help outside the confines of the physical office. This virtual assistant provides the support the business needs, often from a different state, a different coast, or a different continent altogether.
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6 Social Media Tips for Stressed-Out Business Owners

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It’s no longer a question about whether your business should be on social media. It’s now a question about how to get the biggest bang from your buck (and admittedly limited time). Here are some important social media tips, several of which you can start putting to use right away.
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