Updating Your Small Business Employee Handbook: 7 Tips

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OK, ‘fess up: when was the last time you revisited your small business employee handbook? Did Facebook exist? Did Google? Hey, we know you’re busy juggling ten zillion things, but how about making a commitment RIGHT NOW and updating the darn thing?

Here are seven things to think about as you revise and reissue this important document.
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He Sent WHAT?! Internal Email Etiquette Everyone Should Follow

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People talk a lot about email marketing and email communications with customers. But what about corporate email—you know, those messages that are sent day-to-day within an organization? Is there such a thing as internal email etiquette we all need to follow?

The answer is yes. That is, if we want our colleagues to read and respond to our messages. Here’s what to keep in mind before you hit “send.”
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How to Evaluate Small Business Marketing Software & Subscription Services

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If you’ve been in business for a while, you’ve no doubt received calls or emails from sales vendors hawking their solutions for your business. Whether it’s CRM software (like Salesforce), marketing software (like HubSpot), subscription services (like SinglePlatform or Merchant Services through ResellerRatings) or some other “must have” program, you’ve no doubt been inundated with demos and free trials. And some of this “stuff” probably sounds good and helpful even.

But how do you know for sure? How do you know you’re investing in something worthwhile for your business rather than snake oil from a slick salesman?

Here are eight ways to evaluate the latest-and-greatest offers filling your inbox.
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Mid-Year Checkup: How Healthy is Your Small Business Marketing Plan?

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Hard to believe we’re half way through 2014. Summer schedules are just around the corner, but that doesn’t mean we should get lazy when it comes to our marketing plans, right? In fact, now is the time to perform a mid-year checkup. Here’s how to evaluate where you’re at.
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How to Attract Readers to Your Blog: 10 Important Tips

BLOG on speech bubble price labelsYou’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets.

So what gives? How do you attract readers to your blog? Here are 10 tips.
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Posted in content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

Hello, Summer! 6 Tips for Making Employee Scheduling a BREEZE

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It’s the unofficial start of summer (thanks, Memorial Day), which means we’re all dreaming of those lazy, hazy days at the beach, right? Whoa, not so fast! Let’s get the employee scheduling “issues” cleared up first.

Here are some tips to make sure everything runs smoothly.
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Small Business Marketing Tips: 8 Ways to Leverage Customer Reviews

Your Company’s Online Reputation
There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising.”

In this 24/7 digital age in which we live, sharing our recommendations is easier than ever, and they can travel much farther than just between our family and friends, thanks to sites like Yelp and Angie’s List. But are these online review sites as powerful as traditional “verbal” word-of-mouth? The answer is yes.

Marketing Land cites a survey from Dimensional Research that concludes, “90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.”

And don’t forget about social media. An article from Social Media Today states, “New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.”

OK, so maybe you’re now convinced asking for customer reviews and testimonials should be part of your overall marketing strategy. But how should you leverage these reviews and testimonials once you have them? Here are eight ideas.
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Posted in Advertising, Branding, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments