How to Engage Employees: 11 Tips for Making Your Office Fun Again

Group of Multi Ethnic Casual People with their Heads Together Sh
Let’s face it: it was a brutal winter just about everywhere in the US. Coming out of the winter doldrums, especially at the office, is not always easy. But with these 11 tips, you can turn things around and make your office fun again.
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Spring Cleaning Checklist: 5 Office Organization Ideas


easter eggs
We bet you had the best of intentions to clean up the office back in March when winter gave way to spring (on the calendar anyway). How’s that going? If you’re glancing around your office and feeling down about how things look, don’t worry: here are five office organization ideas that will get your office back in tip-top shape in no time!
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15 Eco-Friendly Promotional Products to Celebrate Earth Day

Why Seasonal Menus Are So Effective
Happy Earth Day! To celebrate, we thought we’d feature some of our eco-friendly promotional products.
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Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Words You Should (& Shouldn’t) Be Using in Your Content Marketing

Writing Engaging Product Descriptions
You already know how important your messaging is, but did you know certain words can trigger better reactions and conversions than others? Here’s what to keep in mind as you’re choosing your vocabulary.
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To Blog or Not to Blog? That is the Question!

blogging3 Reasons Why Small Business Blogging Might NOT Make Sense

If you’ve been in business long enough, someone at some point has probably told you that you “must” blog. But like any other sort of “must” directive, it’s important to take a step back and consider all sides.

There are many good reasons why you should consider blogging. We’re not going to re-hash them here. Instead, we’re going to take the other side and give you three reasons why blogging might not make sense for you.
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Should I Offer Free Shipping? Weighing the Pros and Cons

Hiring a Marketing ConsultantWe all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling points as well, including these two gems: people buy more when they’re offered free shipping, and more than one third of online shoppers would NOT make a purchase without free shipping.

But is it a smart strategy for your business? Here’s some food for thought.
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Posted in Advertising, Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Customer Testimonials: How to Get Them & What to Do Next

Creating “Virtual” Thought Leaders
Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.”

But how, exactly, do you get people to make these “word of mouth” recommendations? And how do you leverage these testimonials to your company’s advantage? Read on to find out.
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