If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe they want to put faces with names. Maybe they’re hoping to get a “feel” if your company is the right fit. In other words, your team page matters and should be compelling.
So, be honest: how interesting, informative, and real are your team bios? Do they read like an enlightening feature story, one that will make people go “THIS is someone I want to work with?” Or do they read like tedious corporate copy laced with endless jargon?
Yeah, we thought so. :) Don’t worry. If your team bios are suffering from the blues, here are six ideas that’ll spruce them up in no time.
The great thing about promotional tote bags is that people can use them year-round: at the beach, back to school, and on those weekly trips to the grocery store. And let’s not overlook the fact they’re environmentally responsible to boot. Plus, tote bags provide plenty of room for your organization’s imprint or message (there’s nothing like a moveable billboard, right?).
Have you been thinking of ordering new promotional totes for your business (or maybe stocking up on them for the first time)? Wondering which ones to get? Here are eight of our favorites.
Millennials are entering the workforce in droves. This new generation is quite different from Generation X and Baby Boomers. Here’s what you need to know about working with Millennials.
‘Tis the season. No, not THAT season. We’re talking the season of summer blockbusters, a time when small business owners can learn a lot in terms of marketing, advertising, and promotions.
Take a lesson from Tinsel Town and pay attention to these four strategies.
Do you sometimes feel overwhelmed by marketing jargon? Do you wish you had an easy way to learn all the things you need to know to promote your small business effectively? Are you in charge of “content creation,” but you find yourself feeling lost or uninspired?
Well, guess what? Here are three low-cost and free training opportunities (two online and one in person) that can give you the knowledge you need to market your business with more confidence.
We’ve probably all encountered the office “chatty Kathy” before at some point in our careers—you know, that person who talks seemingly nonstop or who gossips, distracts, and disrupts our workday.
What can you do if you have someone like this in your office? Here are some strategies for managing it.
An important note before we get started: We’ve labeled the offender as “Kathy,” but this person could also be a “Chatty Charles.” Chattiness does not discriminate!
Seven and a half years ago, Steve Jobs unveiled the first iPhone. Since then, smartphone adoption has grown exponentially and doesn’t show signs of slowing down anytime soon. In fact, Smart Business Trends reports that smartphone subscriptions worldwide will reach 5.6 billion by 2019. As of January 2014, the PewResearch Internet Project reported that 90% of American adults own a cell phone and 58% have a smartphone.
These mobile phone owners use their phones for many of their day-to-day tasks as well, including email, social media, and—yes—shopping (at the exclusion of other devices such as desktop computers). According to Business Insider, on Black Friday 2013, “sales on mobile devices accounted for more than 20% of U.S. e-commerce spending. Traffic from mobile was even bigger, accounting for almost 40% of total online shopping visits that day.”
Need more evidence that mobile is where it’s at? Smartphone owners are redeeming coupons received on their phones (and doing so faster than expected). More email is read on mobile devices than on desktops. And mobile payments are being heralded as THE way of the future (a future that’s already started for many). According to Merchant Warehouse, “Mobile-based transactions in the U.S. have grown 118% per year on average for the last five years.”
So what do all these mobile commerce trends mean for the small business owner? Here’s what you should keep in mind.