From design tips to what makes for compelling offers, learn the ins and outs of creating effective CTAs
The “CTA” acronym is a popular buzz phrase, but what, exactly, is a CTA and how do you create strong ones? (And why does it even matter?) Let’s get to it, shall we?
What is a call-to-action (CTA)?
It’s exactly as it sounds: you’re asking the website visitor to take a specific action, such as downloading a white paper, contacting sales, or subscribing to an email newsletter. In marketing speak, your CTAs help drive conversions. Once people click on a CTA, they are brought to a landing page where they complete the action, such as filling out a form. These folks have now been converted into a lead (and if everything is set up right on your back-end, you can continue engaging these folks through something called “lead nurturing” – here’s an article we wrote on how to set up a lead nurturing program).
Being an entrepreneur can often be equal parts exhilarating and stressful. The exhilaration is easy to understand: you’re in control, charting a new course, master of your own destiny.
But then those little doubt monkeys start chattering in your head. Yeah, you know what we’re talking about: those little beasts that fill you with self-doubt, question every move you make, and make you so fearful that you get nothing accomplished.
Here are some common mind games that most entrepreneurs face from time to time…and strategies for overcoming them.
Ah, search engine optimization! If you’ve been in business long enough, no doubt you’ve come across this term and its punchy little acronym: SEO. The concept sounds simple enough: improve your site’s performance in search. Turning this “simple” concept into reality, however, is often what confounds business owners, web designers, and marketing consultants alike.
The purpose of this post isn’t to show you “how” to optimize your website—people have written plenty of articles and books on that subject. Instead, this article will give you some practical advice on what you—as a business owner or as the person tasked with website optimization—need to think about.
Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are some tips for making sure you do all that.
Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are thinking summer clearance so they can make room for new merchandise. If you’re a retailer (either online or with a brick and mortar shop), here are some tips for making your summer clearance sales stand out.
While there’s still plenty of summer left, we can’t help but think of that back-to-school and back-to-work month lurking in the wings. Yes, we’re talking about you, September!
Of course, one of the good things about heading back to school and the office is stocking up on new stuff. Here are five of our favorite promotional products to consider:
Do you shiver and shake when you hear the word “analytics,” or do you love data diving? If you’re the former, we’re hoping to make the word a little less frightening with this helpful post. And if you’re the latter, well, buckle up and sit back for a fun ride.
Why should I care about Google Analytics (GA)?
We’re focusing on Google Analytics because it’s 1) our favorite price—free! and it’s 2) put out by Google. But the key here is you should have some sort of web analytics installed on your site so that you can understand things like…
- What keyword phrases led people to your site?
- What pages are the most heavily trafficked?
- Which pages do people spend the most time on? The least?
- Which pages convert into leads?
- Which browsers/mobile technology are people using to access your site?
- PLUS SO MUCH MORE
Strong analytics software will provide you with a wealth of data to peruse and ponder. Yes, it can be overwhelming, but having access to this information—and paying attention to it—is important since it will help drive some of your web marketing decisions.