When Google Changes the Rules: 6 Strategies for Keeping Your Sanity

5 Signs Your Website Needs a MakeoverLast fall, the almighty Google made some significant changes to its algorithms, changes that have affected many businesses. Well, guess what? More changes are a comin’ because that’s the way it works: Google is constantly tweaking and refining its process.

Now, it might feel like Google changes the rules willy-nilly, but stop for a moment, and look at the situation from Google’s perspective. Its number one goal is to provide a rich and relevant search experience for users, one that offers up the most helpful content to a person’s search query. Every tweak it makes to its algorithm is done in an effort to accomplish this.

Yes, it’s that simple.

So, knowing that, you should be able to relax, right? No? OK, well here are six strategies to help you maintain your sanity.
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Small Business Startup Checklist: Tips from Those Who’ve Been There

2014 Marketing Plans: What Real Businesses Are Doing
Anyone who has successfully started their own business likely remembers the perils and pitfalls encountered in those early years, as well as the joys and victories. It can be equal parts exciting and stressful, rewarding and exhausting.

That said, it’s not for everyone. And even for those who might seem like a perfect fit for the entrepreneurial life, small-business failure is all too common. In fact, Forbes cites a Bloomberg study, noting that, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.”

So what can you do to avoid becoming another casualty? Below, you’ll find tips and advice from small business owners who are making a go at it…and doing so successfully. While this isn’t an exhaustive startup checklist, these big-picture areas are worth considering as you blaze your entrepreneurial path.
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Email Marketing Tips: The Anatomy of a Killer Email

SMS on brick seamless wallWe’re certainly not the first to post an article called the anatomy of a killer email, but we’re thinking our way of explaining it might help you appreciate why it’s so important to get the different elements just right.

Let’s use the analogy of an invitation you extend to a potential houseguest. You really like this person and want him or her to visit. But this person is incredibly popular and receives tons of invitations. So what will make the person accept your invitation instead of others?

Let’s have a look…
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5 Marketing Myths Busted

6 Things Every Small Business Marketing Plan Should HaveIf only we had a snopes.com for all the marketing myths that abound on the Internet. It seems like every day we hear a new one. We thought we’d highlight five of the more popular myths and bust them right here.
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How to Get Coverage in Print Media

Creating Strong Calls to Action

If you’re looking for a new way to promote your website, blog or digital product, then you may be feeling as though you’ve exhausted all of your available options online. Perhaps you’ve tried PPC marketing, social media marketing and releasing press releases to blogs and websites; and maybe you still feel as though you aren’t getting quite the attention that your business needs. Promoting yourself online may be a cheap and effective way to reach a lot of people, but it still means competing with a hug number of other bloggers/businesses/products who of course see all the same benefits that you do. Sometimes your marketing message can become something of a needle in a haystack…
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Showroom Design Ideas to WOW Customers

When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers.

Yes, you read that right: your showroom should tell a story.

Now if you’re thinking this sounds a little too frou-frou for your tastes, hear us out.
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How to Engage Employees: 11 Tips for Making Your Office Fun Again

Group of Multi Ethnic Casual People with their Heads Together Sh
Let’s face it: it was a brutal winter just about everywhere in the US. Coming out of the winter doldrums, especially at the office, is not always easy. But with these 11 tips, you can turn things around and make your office fun again.
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