Knowing how to talk to customers should be a straightforward thing, right? Well, it can’t hurt to revisit what works and what doesn’t (and maybe consider implementing some new strategies as you head into 2015).
We like to keep things simple around here. So when we heard about a great way to help save money and time for your business—we HAD to share! Would you get excited if we told you could create, print and mail all your advertising in one place?
We know marketing and advertising can be so expensive. We are always looking for ways to save money ourselves.
If you have mailing and advertising needs, EDDM2go (Every Door Direct Mail) allows you to reach every household or every household and business by USPS carrier route for a reduced postage rate. Everything is done online. If your business depends on sales from specific neighborhoods, then EDDM2Go could be the perfect fit for your business. According to Biz Report, up to 85% of a store’s customers come from a 5-mile radius. So think local!
It is really easy.
1. Create EDDM postcards & flyers with easy-to-customize free templates
2. Select carrier routes with EDDM Map Tool
3. Save tons of money on postage! And it’s so fast— all printing, processing, and mailing can happen within 5 days!
Watch this video to see just how easy it is!
Did you know? 98% of people check their mailbox and bring it in every day and 77% sort through it immediately. Direct mail will get their attention!
Source: USPS Survey
More Targeted Approach
Or maybe it makes sense for your business to make a more targeted approach. Maybe you are looking only for individuals with certain characteristics, like age or income. DirectMail2Go can you help you with that too.
- Upload your design or use a template design from a large gallery of options
- Upload your mailing list or rent one
- All of the postage and fulfillment is completed in one central place
For all your advertising and mailing needs, from printing, postage & prep look to EDDM2go or DirectMail2go. It’s really that EASY, see for yourself!
The countdown is on to 2015, and if you’re an entrepreneur who is involved in the trade show circuit, you know what that means: it’s time to order your trade show swag so you can hit the ground running come January. Here are our top picks.
OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the official (and often bloated) presentation with competitive analysis and financials and other stuff you might need for some other reason, like a business plan that’s being submitted to a bank so that you can secure a loan.
Sometimes you’re doing everything right and simply minding your own business, when wham! Out of nowhere, scandal erupts within your industry. Even though it’s on the periphery, the scandal could still touch you and shake your customers’ confidence in your company. So what’s a diligent small business owner to do?
So, um, it’s the first week of December. Did you follow our advice and order your promotional calendars in the fall? If yes, you rock. If not, well, what are you waiting for? Check out the calendars below and get cracking!