Sure, it’s only September, but this is the time to start thinking about all your custom calendar needs for 2014. That way you’ll avoid the craziness of the holiday season and have your pick of the cool calendar litter. Speaking of which, here are five of our faves that you can order directly from Amsterdam Printing. Get ‘em while they’re HOT!
We’re now living in the mobile era of search, meaning that more and more people are conducting searches using their mobile devices. This isn’t surprising, considering more than 50 percent of cell phone owners have a smartphone and one third of American adults own tablets.
Search Engine Land reports that mobile traffic to local sites is growing faster than to the total Internet. The 2013 Mobile Path to Purchase study shows that 46 percent of respondents rely only on their smartphones or tablets when doing online searches and research. Marketing Land author Greg Sterling notes, “While these mobile-first or mobile-only users skewed younger (18 – 34), what these data broadly mean is that consumer behavior is changing much more quickly than most marketers or brands realize.” This might suggest why nearly half of all businesses still don’t have a mobile site or app.
All of this is important news for small businesses. The local hair salon owner, acupuncturist, landscaper, web designer, sales consultant, retail shop owner, and so forth should sit up and take notice. People are searching for what you do, and they’re conducting these searches more and more using their phones and tablets. The question is this: what will they see when they discover your company online? Will they be able to find you online? And what will their experience be like when they look at your website on their iPhone or Galaxy? Have your competitors—big and small—created great mobile experiences? Have you? If not, it’s time you do.
You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as you work on your own company’s branding efforts.
For the purpose of this post, we’re going to select one company logo that represents each “type” we’re discussing. From there, we’ll reference the many other logos out there that fall under this type.
Let’s get to it!
You have an awesome company. You “know” there’s a story there, one that will excite reporters and the publications they write for. So you type up a press release about your awesome company, send it out, sit back, and wait for the phone to ring. The thing is, it never does. What happened? What went wrong?
Getting a reporter’s attention involves more than simply issuing a press release about how awesome your company is. There’s an art to effectively pitching story ideas to the media, and in this post, we’ll give you tips on doing just that.
Earlier this week, we talked about the importance of making sure your business is mobile ready. In today’s article, we’re talking to real-life business owners who have embraced the mobile revolution. Learn more about some of the steps they’ve taken to mobilize their organizations and use these ideas for your own company.
Test your mobile marketing readiness by following these tips and guidelines.
When we wrote about mobile marketing back in January, we answered the typical questions we hear from business owners. Since the time we wrote that post, mobile usage has continued to explode, so we thought we’d take a deeper look into what you need to do to get your business mobile ready. But first, let’s review some key stats.