6 Ways to Tell if Your Website Navigation Is Hurting Your Site

What the Heck is Content Marketing?
At first blush, it’s easy to look at our own websites and “get” where we’re supposed to go and what we’re supposed to do next. But what about that person who’s landing on your site for the first time? What will his or her experience be like?

Here are six ways to tell if your website navigation is working the way it should be.
Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Updating Your Small Business Employee Handbook: 7 Tips

Supporting Your Local Community
OK, ‘fess up: when was the last time you revisited your small business employee handbook? Did Facebook exist? Did Google? Hey, we know you’re busy juggling ten zillion things, but how about making a commitment RIGHT NOW and updating the darn thing?

Here are seven things to think about as you revise and reissue this important document.
Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment

He Sent WHAT?! Internal Email Etiquette Everyone Should Follow

SMS on brick seamless wall
People talk a lot about email marketing and email communications with customers. But what about corporate email—you know, those messages that are sent day-to-day within an organization? Is there such a thing as internal email etiquette we all need to follow?

The answer is yes. That is, if we want our colleagues to read and respond to our messages. Here’s what to keep in mind before you hit “send.”
Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment

How to Evaluate Small Business Marketing Software & Subscription Services

Responsive Web Design
If you’ve been in business for a while, you’ve no doubt received calls or emails from sales vendors hawking their solutions for your business. Whether it’s CRM software (like Salesforce), marketing software (like HubSpot), subscription services (like SinglePlatform or Merchant Services through ResellerRatings) or some other “must have” program, you’ve no doubt been inundated with demos and free trials. And some of this “stuff” probably sounds good and helpful even.

But how do you know for sure? How do you know you’re investing in something worthwhile for your business rather than snake oil from a slick salesman?

Here are eight ways to evaluate the latest-and-greatest offers filling your inbox.
Continue reading

Posted in Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Mid-Year Checkup: How Healthy is Your Small Business Marketing Plan?

doc visit
Hard to believe we’re half way through 2014. Summer schedules are just around the corner, but that doesn’t mean we should get lazy when it comes to our marketing plans, right? In fact, now is the time to perform a mid-year checkup. Here’s how to evaluate where you’re at.
Continue reading

Posted in Small Business Marketing, Small Business Resource | Tagged | 4 Comments

How to Attract Readers to Your Blog: 10 Important Tips

BLOG on speech bubble price labelsYou’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets.

So what gives? How do you attract readers to your blog? Here are 10 tips.
Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

Hello, Summer! 6 Tips for Making Employee Scheduling a BREEZE

World's Best Boss mug - The Office

It’s the unofficial start of summer (thanks, Memorial Day), which means we’re all dreaming of those lazy, hazy days at the beach, right? Whoa, not so fast! Let’s get the employee scheduling “issues” cleared up first.

Here are some tips to make sure everything runs smoothly.
Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment