3 Things Every Nitty-Gritty Small Business Marketing Plan Needs

marketingandsales_2.6.14
OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the official (and often bloated) presentation with competitive analysis and financials and other stuff you might need for some other reason, like a business plan that’s being submitted to a bank so that you can secure a loan.
Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

PR Crisis: What to Do When Scandal Hits Your Industry

The Power of PR
Sometimes you’re doing everything right and simply minding your own business, when wham! Out of nowhere, scandal erupts within your industry. Even though it’s on the periphery, the scandal could still touch you and shake your customers’ confidence in your company. So what’s a diligent small business owner to do?
Continue reading

Posted in Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Hey, Wake Up! Order Your 2015 Calendars Now!

scenes across america wall calendar
So, um, it’s the first week of December. Did you follow our advice and order your promotional calendars in the fall? If yes, you rock. If not, well, what are you waiting for? Check out the calendars below and get cracking!
Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee relations, Holiday Gifts, Promotional Products, Small Business Marketing | Tagged , | Leave a comment

The Anatomy of a Kick-Butt Editorial Calendar

ed cal
‘Tis the season when we’re shopping, wrapping, and planning—and we don’t just mean planning the office holiday party. We’re talking about all the planning we’re doing for our marketing in 2015, with one of the biggest items being the all-mighty content calendar.

Wondering how to create an editorial calendar that truly rocks? Here’s how to make it happen.
Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Amsterdam Printing is Grateful for YOU

thanks
It’s hard to believe another Thanksgiving is upon us. I love this time of year, and I love taking time during this week to give thanks to everyone who has made the last year at timAmsterdam Printing such a special one.
Continue reading

Posted in Amsterdam Printing, Holiday Season, Promotional Products | Leave a comment

Email Marketing – How Much is Too Much?

SMS on brick seamless wall
It’s appropriate that we’re posting this article as we approach Black Friday and Cyber Monday, two of the biggest shopping days of the year and a time when we’re all inundated with messages, reminders, and offers in our inboxes.
Continue reading

Posted in Advertising, Branding, content marketing, mobile marketing, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

The 411 on CRM for Small Business

Is Your Business Mobile Ready?

You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.
Continue reading

Posted in Customer Relations, Employee relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment