Say Hello to Our Sleek, Sophisticated Stylus Pens

Some things just go together, right? Like peanut butter and jelly. Tarzan and Jane. Burgers and fries.

Well, at Amsterdam Printing, we also have a perfect pairing: our custom stylus pens.
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Small Business Tips: Prepare for Tax Season without Having a Nervous Breakdown

3.5.14 Tax Season
Tax filing deadlines are enough to cause shivers, shakes, and sweats, and since two important deadlines are looming (depending on the type of business you own), we bet there are a lot of unhappy, frustrated, and maybe even scared readers out there right now.

Whether March 15 or April 15 is the date you fear most in life, we thought we’d take this opportunity to commiserate while also providing some tips and insights from fellow business owners and tax professionals alike—ideas that might make the whole process a lot less stressful.

Bottom line: tax season doesn’t have to be this big, ugly beast. Learn to tame it into something manageable.
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Should Your Business Offer Customer Service via Social Media? 6 Points to Consider.

3.4.13_Customer Service over Social

More and more people are jumping on the smartphone/tablet bandwagon, and social media networks are growing their memberships almost exponentially. As a result, people often take to social media to post complaints and accolades regarding customer service. What’s a small business to do? Should the focus of its customer service be on social media?

The short answer: it depends. It depends on your bandwidth, on your employees’ skills, on your audience, and even the type of business you own.

If you’re considering this path, the best thing you can do is carefully think about the following six points.
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Creating Content on Facebook That Truly Drives Results

Facebook logo
Creating a Facebook account, collecting a few followers and broadcasting information is simple. It’s a great way to connect with the outside world and – as most professionals are aware – the network can be an excellent tool for building brand recognition and exposure.

However, creating content that is directly linked to measureable results can be a different matter. Far too often, business owners and social media professionals rely on the “throw it out and hope it works” method, instead of creating a social media strategy that revolves around results. When this is the methodology, success can be difficult to come by, if not impossible.
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About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?

We’ve talked at great lengths about Facebook, Twitter, Pinterest, LinkedIn, and Google+ on our blog. But there are other vibrant and growing social networks in town that may make sense for your small business, most notably Tumblr and Instagram.
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Stuck on What Content to Create? Here Are 7 Strategies for Getting Unblocked

2.24.13_Content Strategies

Have you been tasked with writing amazing content for your business? Does the word “amazing” leave you feeling dry-mouthed and shaky? Don’t worry. You’re just suffering from a case of writer’s block.

Here’s how to overcome it.
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The 411 on Multi-Channel Marketing: What It Is & How to Do It Right

multichannel.marketing_2.20.14In this post, we’ll define what we mean by multi-channel marketing, the pitfalls some businesses fall into, and how to do it right.

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