What They Are, Why They Matter, & How To Use (and Not Use) Them
Infographics—this word combines “information” and “graphics” to form a marketing term you’ve probably heard bandied about. The question is this: should infographics be part of your marketing mix? In this post, we’ll examine what they are, why they matter, how to use them effectively, and mistakes to avoid when creating and using them.
What is an infographic?
An infographic is an image collage that communicates things like statistics, compelling points, and other data that’s meant to educate and inform.
It’s natural to want to give back to a charity or non-profit, either on a regular basis or after some sort of crisis, like a natural disaster. Unfortunately, many non-profits and charities with less-than-stellar records exist, which is why you need to be extra diligent before donating your hard-earned bucks.
Here’s what you need to keep in mind before you write that check.
In our last post, we featured some of our coolest custom calendars for 2014. Now, let’s talk about the many ways you can use these calendars in your marketing mix. And yes—you can, and should, implement some of these ideas sooner rather than later!