Hard to believe we’re half way through 2014. Summer schedules are just around the corner, but that doesn’t mean we should get lazy when it comes to our marketing plans, right? In fact, now is the time to perform a mid-year checkup. Here’s how to evaluate where you’re at.
It’s the unofficial start of summer (thanks, Memorial Day), which means we’re all dreaming of those lazy, hazy days at the beach, right? Whoa, not so fast! Let’s get the employee scheduling “issues” cleared up first.
Here are some tips to make sure everything runs smoothly.
There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising.”
In this 24/7 digital age in which we live, sharing our recommendations is easier than ever, and they can travel much farther than just between our family and friends, thanks to sites like Yelp and Angie’s List. But are these online review sites as powerful as traditional “verbal” word-of-mouth? The answer is yes.
Marketing Land cites a survey from Dimensional Research that concludes, “90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.”
And don’t forget about social media. An article from Social Media Today states, “New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.”
OK, so maybe you’re now convinced asking for customer reviews and testimonials should be part of your overall marketing strategy. But how should you leverage these reviews and testimonials once you have them? Here are eight ideas.
It was a long, hard winter, but we are finally, thankfully on the other side. Memorial Day is right around the corner. With it comes those lazy, hazy days of summer and fabulous promotional products that celebrate the season while advertising your business as you relax by the pool.
Here are some of our top summer promotional product picks for 2014.
Last fall, the almighty Google made some significant changes to its algorithms, changes that have affected many businesses. Well, guess what? More changes are a comin’ because that’s the way it works: Google is constantly tweaking and refining its process.
Now, it might feel like Google changes the rules willy-nilly, but stop for a moment, and look at the situation from Google’s perspective. Its number one goal is to provide a rich and relevant search experience for users, one that offers up the most helpful content to a person’s search query. Every tweak it makes to its algorithm is done in an effort to accomplish this.
Yes, it’s that simple.
So, knowing that, you should be able to relax, right? No? OK, well here are six strategies to help you maintain your sanity.
Anyone who has successfully started their own business likely remembers the perils and pitfalls encountered in those early years, as well as the joys and victories. It can be equal parts exciting and stressful, rewarding and exhausting.
That said, it’s not for everyone. And even for those who might seem like a perfect fit for the entrepreneurial life, small-business failure is all too common. In fact, Forbes cites a Bloomberg study, noting that, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.”
So what can you do to avoid becoming another casualty? Below, you’ll find tips and advice from small business owners who are making a go at it…and doing so successfully. While this isn’t an exhaustive startup checklist, these big-picture areas are worth considering as you blaze your entrepreneurial path.