How Your Business is Perceived Online Will Affect Sales – Here’s How to Manage Your Online Reputation
It’s easy to think your company’s “online reputation” involves only your website and social media networks, like Facebook. But it goes WAY beyond that. Those are the places you see and likely monitor on a regular basis. What about all those other places where people might talk about you? We’re talking lesser known review sites, status updates by people who aren’t fans of your Facebook page, and blog posts by people you’ve never heard of. Do you monitor these? When’s the last time you did a vanity search in Google on your company’s name (and some of its key players)? What are your employees saying during their down time? This post isn’t meant to alarm you. Instead, it’s going to arm you with easy ways to keep tabs on what people are saying and how to manage your online reputation.
1. Set up Google Alerts. We love this free and easy-to-use tool from Google (you can read how to set up Google Alerts here). You can monitor your company’s name, the names of key players, and different brands of products/services. Any time these phrases are mentioned online, you’ll receive an alert via email. The beauty of this? It gives you back control: you can post comments (when appropriate) to articles, reach out to happy or unhappy customers, share positive news with your fan base, and get ahead of any negative stuff. Google Alerts also eliminates the need to do regular “vanity searches” on your name or your company name in Google.