10 Employee Retention Strategies That’ll Keep Your People Happy

Supporting Your Local Community
If you’re managing a bunch of eager employees, you’ll want to harness that energy, encourage them to succeed, and foster their loyalty to your company. Here are ten strategies for doing all that while keeping them happy to boot.
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Road Race Essentials: 8 Promotional Products for Fall Classics

Fall is a big time for road races for a wide variety of charities and causes. If your business is involved as a sponsor, make sure you extend your visibility by using one (or more) of these promotional product essentials.

1. Sport-Tek® Sleeveless Tee. Whether you’re running a race or working the route, it’s important to be comfortable, especially in warmer weather. This sleeveless tee from Sport-Tek is exactly what you need. The material naturally wicks away moisture, keeping you dry under pressure. Choose from seven vibrant colors and don’t forget to personalize with your company name and logo.

sport-tek sleeveless tee2. Sport-Tek® Sleeveless Tee Ladies. It has all the same great qualities as the Sport-Tek tee we described above, except for the fact this one has been specifically designed to fit a woman’s body.

sport tek sleeveless tee ladies3. Sport-Tek Wind Pants – Adult. Maybe you’re racing in inclement weather. Or maybe you want to stay covered as you’re stretching and warming up. Or maybe you’re cheering from the sidelines or working a water station and you’ve noticed a definite chill in the air. These wind pants are just what you—and your team members—need.

Made from 100% polyester with mesh lining above the knees and poly lining below, these wind pants feature side pockets, a back pocket with hook and loop, and extended leg zippers. We’ll screen print your name and logo just below the flexible elastic waistband on the left hip. And the best part? People will continue wearing this long after the race is done (think trips to the gym, hanging out at weekend football games, or casual weekends away).

sport tek wind pants4. Polysure Refresh Water Bottle 24Oz. Made in the USA, these custom water bottles are the perfect promotional product to support your local road races. The wide-mouth design makes cleaning a breeze (and you can easily add ice cubes to cool down your water even more). Plus, this bottle is leak-resistant with a convenient push-pull lid. Sure, the runners and people working the water station will be grateful for it during the race, but we suspect they’ll continue using it long after the race is over. And that’s a good thing.

polysure refresh water bottle

5. Fitness Bottle 20 Oz. Go even greener, with these fitness bottles, which are constructed from reusable and recyclable (HDPE) material (and yep, they’re BPA-free, too). One happy customer noted, “This product offered a wide array of color combinations which made it easy to match the colors with our theme … plus INCLUDE the event theme name. I was delighted with the functionality and quality for the price!”

fitness bottle

6. H2go Angle Bottle 30 Oz. This isn’t your grandma’s water bottle, that’s for sure. No, this bottle has attitude. It’s sleek, but it still gets the job done: it carries 30 ounces of liquid, and it has a flip-up straw, carrying loop, and silicone grip. Thanks to its modern vibe, your custom imprint will stand out, no doubt.

h2go angle bottle

7. Tritan Stripe Bottle 24 Oz. This water bottle is all about FUN, so make sure you have plenty of it when you choose the fun color combinations for the bottle, stripes, and lid. This bottle doesn’t just look great, either. It’s also BPA-free, made in the USA, and dishwasher safe (something we like to hear, right?).

tritan stripe bottle

8. Fanny Pack. When you’re out and about on race day (or gym day, or grocery shopping day, or…), don’t worry about where you put your keys, your phone, your license, and your cash. Keep it all in one safe, secure place with this fanny pack. And know that wherever your travels take you, your company name will be front and center.

fanny packWhich item is your favorite? Are you—or is your company—participating in any fall classics this year? Share in the comments.

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Business Procrastination BUSTED

Portrait Beauty Product Shop Manager
Are you a business owner with a million great ideas that you never implement? Do you have trouble keeping up with your marketing plan? Was there snow on the ground the last time you sent an email newsletter? If you said yes to any (or all) of these, know that you’re not alone. Business procrastination is a real thing, and it can suck the life out of you and your business if you let it.

So let’s do something about it, shall we? Here’s how to bust business procrastination right where it hurts.
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Promotional Lunch Totes: Not Your Grandma’s Bagged Lunch

ella neoprene lunch bag

In honor of the upcoming back-to-school and back-to-work season, we thought we’d promotional lunch bags and totes. First, let’s talk about the benefits:

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Video Marketing Tips: What Real Business Owners Are Doing

Laptop vs. Tablet Debate
According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.

But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
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11 Social Media Best Practices Every Small Business Should Follow

socialmedia_1.30.14
Facebook turned 10 this year, Twitter turned eight, and even relatively new-kid-on-the-block Pinterest has been around since 2010. None of us can claim ignorance any longer when it comes to social media, which is why it’s critical you understand and embrace social media best practices, like the eleven below.
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Have We Reached the Content Marketing Saturation Point?

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Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)

Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
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