PR has had to evolve over the last couple of decades, thanks to the Internet and the emergence of social media. When it comes to PR, there are many different “flavors”—everything from high-profile firms that work with Fortune 500 companies all the way down to the PR consultant who works for solopreneurs. Some businesses don’t rely on outside PR help at all, opting instead to handle everything in-house.
How (and if) your company handles PR will very much depend on your business size, your budget, and your goals. For inspiration, we’ve invited some small business owners to share their PR experiences and recommendations for getting the job done right.
Follow these 7 tips for better employee development
Sure, you onboard and train new employees, right? But do you have a plan in place for developing and training your employees on an on-going basis?
Here’s what you need to think about when creating an employee development strategy.
“Content marketing” sounds great, doesn’t it? Simply put content marketing means that you should use engaging, valuable content that attracts prospects and turns them into paying customers. The question is, who should be creating all this awesome content? After all, you do have a business to run. Should you be responsible? Should your marketing person or some other person in the office do it? Should you outsource to a copywriter? Should you consider using a content farm (and what the heck IS a content farm, anyway)? Should it be a combination of all of the above?
This post will answer these questions by looking at the pros and cons of each scenario.
In an article earlier this week, we featured people who successfully work from home. They offered tips and strategies for avoiding the all-too-common pitfalls of three-hour naps, Law & Order marathons, and Facebook. But managing your time is only one aspect of working from home. You also need to manage your space. So back to the frontlines we went, gathering ideas from people who’ve been there.
Avoid Common Work-From-Home Pitfalls
According to a Reuters poll from June 2012, approximately one in five workers worldwide telecommutes, and nearly 10 percent work from home every day. Reuters notes, “It is a trend that has grown and one which looks like it will continue with 34 percent of connected workers saying they would be very likely to telecommute on a full-time basis if they could.” However, the article also notes that, “Twenty one percent of connected people globally said it wasn’t a possibility for them because their job requires them to be in the workplace all the time.”
So why are we focusing on Urban Outfitters today? Because it’s the online retailer with the highest sales growth in the last 10 years. That success, of course, didn’t come by accident. Let’s look at some of the things Urban Outfitters does well and then discuss how small business owners like you can apply this knowledge to your own business.
It’s almost Halloween! We thought we’d get into the spirit by sharing our take on how marketing and paranormal investigations are alike.
1. Research, research, research. If you watch any paranormal investigation shows on TV, you know they learn about the place before they begin their investigation. Often, they get a tour of the grounds from someone “in the know” to get some background and history. This provides context for the investigators and some clues as to why the property might be haunted.