Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

Writing Engaging Product Descriptions

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating?

Not all content is evergreen, but that doesn’t mean you should only market it once and then forget about it. Here’s a strategy for updating and repurposing your existing blog content.
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Fore! It’s Time to Stock up on Promotional Golf Products

Long Putt
Spring has sprung, which means everyone will be hitting the links soon, if they haven’t already. Whether you need to network with colleagues, host a charity event, or woo a VIP prospect, the golf course is the perfect locale for all of the above (and more), which means you can never have too many golf-related promotional products on hand. Here are some of our favorites.
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What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.

These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
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Posted in Brand Awareness, Case Studies, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resource | Tagged , , | Leave a comment

Website Tips: Give Some Love to these Forgotten Pages

small business tips
No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.

So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
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Posted in content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged | 2 Comments

Company Mission Statements: Do They Matter Any More?

About pages for websites tell stories
Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take Continue reading

Posted in Branding, content marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

5 Awesome Promotional Items for Administrative Professionals Week 2015

Administrative Professionals Week is coming up soon (the week of April 19), but you still have time to get the busy admin in your life something special. Here are five ideas.
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