Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling statistics regarding visual content, including the fact that visuals are processed by the brain 60,000 times faster than text (yes, you read that right).
Visual content is also incredibly shareable—which is important in our social online world—and it can have a huge impact on conversion rates. It’s been proven that visual content can generate more views, bring more inbound links, and increase follower/subscriber rates.
Sounds good, right? But what sort of visual content should your business use? Here are three types you should add to your marketing mix ASAP.