It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. And now, thanks to social media, smaller players—those favorite restaurants of yours that have a social media presence on places like Facebook—are also taking advantage of the marketing boost that comes from promoting seasonal menu changes.
Here’s why seasonal menus are effective (and how you can leverage the magic in your own business).
1. Seasonal menus capitalize on the “Look, something new and shiny!” concept. If you keep talking about the same old boring services and products, in the same way, day after day, year after year, well, you know that’s not necessarily going to light a fire under your prospects and customers. But by launching something “new” every quarter or so, you give people a reason to give your business a second look.
Small Business Marketing Tips You Can Use Today
You want to make the right decisions when it comes to your website, your email newsletter, and the copy you’re going to use on the packaging for your new product. You want your marketing to shine because, after all, it’s a reflection of your company. In essence, you want things to be perfect—or, at least, you’d like to strive for perfection.
However, somewhere between “we need to get this done” and the pursuit of perfection, things fall apart. You start questioning whether your tagline is strong enough. You start wondering if you should change your website from three columns to two. You start tinkering with the copy for the new product packaging, changing a word here and there, a sentence or two, and then throwing it out and starting all over again. Sound familiar? It happens. So how do you know when you’re being productive or when you’ve reached the point of “overthinking”? Here are 5 signs.
1. Your marketing has completely stalled. This is the biggest red flag that you’re overthinking things. If you’ve gotten to a point where you’re overwhelmed by everything marketing related and/or you’re unsure of what to do next, even when it comes to basic decisions, you’re likely overthinking things.
What to do about it: There’s a good chance you’re either too close to your marketing or that you’ve taken on too many of the marketing responsibilities. When you’re too close to your marketing, it’s easy to forget about the big picture and, instead, to obsess over and sweat the small stuff. For example, if you’re questioning something like the font style in an email newsletter, stop and ask yourself if the font is going to affect sales. The answer is “probably not.” Is the font readable? Is it a standard font that most people can read on their computers and devices? Then it’s good enough for now. Don’t obsess. Hit send. If you allow enough of these situations to build up, suddenly your marketing will stall.
We talk to five business owners and get their take on the laptop vs. tablet debate.
Laptops vs. tablets. Tablets vs. laptops. Ever since Apple unveiled its iPad in 2010, it’s become a hotly contested debate. Way back in 2011, Mashable reported the Forrester prediction that tablet sales would eclipse PC sales by 2015. Today, some are even saying that tablets will outsell laptops this year. And advertising growth suggests that for many, tablets are the new PC.
Regardless of when it happens, the fact is that more and more people are turning to tablets, for pleasure and for business (or both).
We thought we’d ask some business owners why they made the switch, how they’re using the tablets to conduct business, and what advice they’d offer fellow business owners who are trying to decide between laptops and tablets. Continue reading
Get two fabulous promotional items for the price of one and WOW your customers and prospects
Since the value of promotional products depends on how useful the product is, we’d say that by choosing 2-in-1 products, you’ll get the biggest bang for your buck. People who receive your promotional product have double the reasons to use yours (and plenty of incentive to avoid your competitors’ gifts). For example, if you offer a flashlight pen, there’s no need for someone to carry around your competitors’ pen, right? Your promo product has more value.
So let’s get to it: here are five of our favorite 2-in-1 promotional products.
1. Marcello Stylus Pen. It’s a stylus! It’s a pen! Oh, wait – it’s both! Enjoy the popular Marcello pen design…with a bonus! The polished silver barrel is also ergonomically designed for added comfort. You’ll find a pen on one end and a stylus on the other to help easily navigate screen devices. And, of course, there’s plenty of room for your custom logo or message.
2. Phone Holder ‘n Screen Cleaner. Keep your phone safe and clean with this cool holder-and-cleaner combo. There are plenty of colors to choose from and oodles of space for your logo and custom message.