7 Questions You Should Ask a PR Consultant

The Power of PR
If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.
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Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Want to be a Thought Leader?
Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.

Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
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Posted in Advertising, Brand Awareness, content marketing, Ideas, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Building Customer Loyalty – Tips from the Front lines

asking customers for testimonials
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.

But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?

Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
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8 Fun Customer Contest Ideas

wordofmouth-referral
A great way to build brand loyalty is through customer contests. Here are eight ideas to get your creative juices flowing.
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Posted in Advertising, Customer Relations, Event Planning, Fun Stuff, Holiday Season, Ideas, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

7 Signs You Need a Website Makeover

time to outsource your marketing
Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, that don’t have a website today.

That said, simply having a website isn’t enough. It needs to reflect your brand. It needs to be user friendly. It needs to invite people in, rather than scare them off.

So how do you know if your website is doing all those things? How can you determine whether it’s time for a makeover? If your website is guilty of any of the “sins” we discuss below, then the answer is NOW.
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Posted in Brand Awareness, Branding, content marketing, mobile marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment

How to Use Google+ Hangouts for Business

google plus
It seems like Google is always cooking up new and interesting products for users. One product that’s gotten a lot of buzz is Google+ Hangouts. Let’s discuss this innovative product and some ways you might be able to use it in your day-to-day work at the office.
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Website Tips: 6 Ways to Make Your Team Bio Pages More Readable & Fun

Is Your Business Mobile Ready?
If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe they want to put faces with names. Maybe they’re hoping to get a “feel” if your company is the right fit. In other words, your team page matters and should be compelling.

So, be honest: how interesting, informative, and real are your team bios? Do they read like an enlightening feature story, one that will make people go “THIS is someone I want to work with?” Or do they read like tedious corporate copy laced with endless jargon?

Yeah, we thought so. :) Don’t worry. If your team bios are suffering from the blues, here are six ideas that’ll spruce them up in no time.
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