The Anatomy of an Irresistible Social Media Post

iStock_000025709660Small

We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog?

Cozy up, because we’re about to reveal the anatomy of an irresistible social media post. It involves two essential organs: heart and brains.

Continue reading

Posted in content marketing, Ideas, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

How to Keep Your Virtual Workforce Happy & Productive

employee morale
It’s so twenty-first century to operate a business out of your home with employees working out of theirs, right? The benefits are many: freedom, lower overhead, and schedules that match a person’s lifestyle.

But this model can also come at a price, especially if your virtual workers aren’t as productive and as happy as they should be.

Here’s how to make sure that doesn’t happen to you.
Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment

9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Marketing Takeaways from Techie Press Conferences
Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

Continue reading

Posted in Advertising, Branding, Customer Relations, Event Planning, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Vendor Relations: WOW with These Promotional Products

Customer Appreciation Ideas - thanks

We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you outsource to?

Yes, we’re talking about all the wonderful vendors who play a role, however small, in keeping your business going. It’s important to take the time to thank them. Here are some thoughtful promotional products you can offer along with your gratitude.
Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

10 Product Photography Tips for Increased Sales

S9000
Just last week, we provided business headshot tips. Now, let’s discuss product photos.

Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful in your approach. Here’s how.
Continue reading

Posted in Advertising, Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Vimeo vs. YouTube: What You Need to Know

socialmedia_1.30.14

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.

Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | 1 Comment

Say Cheese! 11 Helpful Business Headshot Tips

Portrait Beauty Product Shop Manager

Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.
Continue reading

Posted in Employee relations, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment