Category Archives: web marketing

7 Signs You Need a Website Makeover

Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, … Continue reading

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Website Tips: 6 Ways to Make Your Team Bio Pages More Readable & Fun

If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe … Continue reading

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5 Tips to Ensure Your Email Marketing Avoids the Dreaded SPAM Folder

Email marketing campaigns are a great way to grow your customer base and generate substantial return on investment. Of the available channels used to reach potential customers and current clients, from social media to cold calling, email marketing ranks at … Continue reading

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Mobile Marketing Part 2: Tips & Tricks from the Front Lines

Earlier this week, we talked about the importance of making sure your business is mobile ready. In today’s article, we’re talking to real-life business owners who have embraced the mobile revolution. Learn more about some of the steps they’ve taken … Continue reading

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The 411 on Creating Strong Calls to Action (CTAs)

From design tips to what makes for compelling offers, learn the ins and outs of creating effective CTAs The “CTA” acronym is a popular buzz phrase, but what, exactly, is a CTA and how do you create strong ones? (And … Continue reading

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What Small Business Owners Need to Know about SEO

Ah, search engine optimization! If you’ve been in business long enough, no doubt you’ve come across this term and its punchy little acronym: SEO. The concept sounds simple enough: improve your site’s performance in search. Turning this “simple” concept into … Continue reading

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The 411 on Google Analytics

Do you shiver and shake when you hear the word “analytics,” or do you love data diving? If you’re the former, we’re hoping to make the word a little less frightening with this helpful post. And if you’re the latter, … Continue reading

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