Category Archives: web marketing

PPC for Small Businesses: What You Need to Know

If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC … Continue reading

Posted in Advertising, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment

Website Tips: Give Some Love to these Forgotten Pages

No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love. So … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged | 2 Comments

Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | 1 Comment

The Secret Sauce to Using Customer FAQs in Your Content Marketing

You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.

Posted in content marketing, Customer Relations, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment

Website Tips: Is Your Contact Page Working Hard Enough?

After the home page, the contact page is often one of the most viewed pages on a business website. It makes sense, since people are often looking for a phone number, address, or other contact info. But this leads to … Continue reading

Posted in Customer Relations, Small Business Marketing, web marketing | Tagged | Leave a comment

7 Signs You Need a Website Makeover

Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, … Continue reading

Posted in Brand Awareness, Branding, content marketing, mobile marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment

Website Tips: 6 Ways to Make Your Team Bio Pages More Readable & Fun

If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment