Category Archives: Success Stories

What Customers Really Think of Our Promotional Products

It’s easy for us to say we have the best promotional products on the planet, but we admit that we might be a little biased. :) So we thought we’d turn this blog post over to our customers so you … Continue reading

Posted in Amsterdam Printing, Case Studies, Customer Relations, Promotional Products, Success Stories | Tagged | 4 Comments

Re-branding Strategy Case Study: AARP Embraces the Possibilities

How AARP Successfully Capitalizes on “Real Possibilities” in Its Advertising The history: Founded in 1958 by a retired high school principal, AARP describes itself as a “nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource, Success Stories | Tagged , | 2 Comments

Tips from the Frontlines for Encouraging Employee Health & Wellness in 2013

Carrots, Broccoli & Apples — Oh My! Actual Examples of Successful Employee Wellness Programs It’s a new year, which means people have made resolutions. One of the most popular ones? Getting fit by losing weight and exercising more. But how … Continue reading

Posted in Amsterdam Printing, Employee relations, Ideas, Promotional Products, Small Business Resource, Success Stories | Tagged , | 1 Comment

3,200 Thank You’s Later… Gary Vaynerchuk’s Book & a “Thank You Box” Case Study

We were all taught to say “Thank You” whenever somebody helps you or says something nice. It is simply being polite. This manner has always been part of business, too: business owners always say “thank you” after your purchase. By … Continue reading

Posted in Customer Relations, Ideas, Small Business Marketing, Success Stories | Tagged , , | 6 Comments

5 Companies Launch Ambush Marketing Attacks

Some weird things have been happening at sporting events recently. Why were a group of lovely ladies arrested at this year’s World Cup for wearing orange dresses? Why did hundreds of soccer fans have to strip to their underwear? Is … Continue reading

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Success Story: Easy Stick Calendars

It’s always nice to hear a customer success story.  In the promotional products industry, the end user of the product is not usually the person who purchases it, but who ultimately receives it.  For example, just recently I was talking … Continue reading

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