Category Archives: Social Media

Social Media Strategy for Small Business 2013: A Totally Honest Look at Social Networks

We Weigh the Pros and Cons of Facebook, Twitter, LinkedIn, Google+, and Pinterest So That You Don’t Have To Oh, social media! You saucy little minx, you. We know we’re supposed to worship at your feet for your ability to … Continue reading

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2013 Power Boost! 5 Ways to Rock Your LinkedIn Profile & Company Page

LinkedIn Best Practices for Your Personal and Business Profiles LinkedIn has over 187 million members worldwide in 200 countries. From a professional standpoint, it’s certainly the place to be. So why not make sure your profile — both your personal … Continue reading

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Content Creation 101: Where to Get Ideas for Blog Posts, Tweets & Status Updates

You’ve probably heard the saying “content is king,” and it’s truer today than it ever was before. Inbound marketing giant HubSpot constantly emphasizes how important it is to provide regular, relevant, awesome content (no matter your industry) to prospects and … Continue reading

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Social Media for Charity – A Way for Small Businesses to Give Back

It’s that time of year when we think more about giving back, both as individuals and as people involved in small business. Here’s a fun and easy way to “give back” and to involve customers, employees, and social media fans. … Continue reading

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Social Media Tips: Getting the Word Out on Your Virtual Presence

You’re finally getting the hang of this social media “thing” for your business. Maybe you’ve built a strong presence on Twitter, Facebook, Pinterest, Tumblr, LinkedIn, a blog, or something else – and you find you’re enjoying it. The only thing … Continue reading

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Local Advertising Ideas: What Is a Local Google+ Page and How Do I Create One?

Google+ Local. It’s the (somewhat) new kid in town, having re-invented its old self (otherwise known as Google Places) and transformed into this even-more-connected cool thing that small businesses need to pay attention to. So what is it, and why, … Continue reading

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Does Facebook Advertising Work for Small Businesses?

Last week, we talked about traditional print advertising and if it still made sense for small businesses. Our answer? Like everything else in marketing and advertising, it depends. It depends on a variety of factors, and the same is true … Continue reading

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