Category Archives: Social Media

Content Creation 101: Where to Get Ideas for Blog Posts, Tweets & Status Updates

Posted on December 19, 2012 by

You’ve probably heard the saying “content is king,” and it’s truer today than it ever was before. Inbound marketing giant HubSpot constantly emphasizes how important it is to provide regular, relevant, awesome content (no matter your industry) to prospects and … Continue reading →

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Social Media for Charity – A Way for Small Businesses to Give Back

Posted on November 13, 2012 by

It’s that time of year when we think more about giving back, both as individuals and as people involved in small business. Here’s a fun and easy way to “give back” and to involve customers, employees, and social media fans. … Continue reading →

Posted in Non-Profits, Small Business Resource, Social Media | Tagged , , , | 3 Comments

Social Media Tips: Getting the Word Out on Your Virtual Presence

Posted on October 23, 2012 by

You’re finally getting the hang of this social media “thing” for your business. Maybe you’ve built a strong presence on Twitter, Facebook, Pinterest, Tumblr, LinkedIn, a blog, or something else – and you find you’re enjoying it. The only thing … Continue reading →

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Local Advertising Ideas: What Is a Local Google+ Page and How Do I Create One?

Posted on October 12, 2012 by

Google+ Local. It’s the (somewhat) new kid in town, having re-invented its old self (otherwise known as Google Places) and transformed into this even-more-connected cool thing that small businesses need to pay attention to. So what is it, and why, … Continue reading →

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Does Facebook Advertising Work for Small Businesses?

Posted on September 4, 2012 by

Last week, we talked about traditional print advertising and if it still made sense for small businesses. Our answer? Like everything else in marketing and advertising, it depends. It depends on a variety of factors, and the same is true … Continue reading →

Posted in Advertising, Small Business Marketing, Small Business Resource, Social Media | Tagged , , | 5 Comments

Pinterest for Small Businesses: Does It Make Sense for You?

Posted on July 31, 2012 by

A funny thing happened at the beginning of 2012. Suddenly, everyone was buzzing about this “new” thing called Pinterest. What’s interesting to note is that Pinterest isn’t new – it’s been around since 2010 – but it wasn’t until late … Continue reading →

Posted in Small Business Marketing, Small Business Resource, Social Media | Tagged , , | 2 Comments

Using Facebook for Marketing: Is It Right for Your Small Business?

Posted on July 24, 2012 by

It’s easy to think there are one billion good reasons for your small business to have a presence on Facebook. While Facebook is certainly a popular network and while it makes sense for many businesses to have a presence, one … Continue reading →

Posted in Small Business Marketing, Social Media | Tagged , , | 1 Comment