Category Archives: Small Business

Employee Motivation: 8 Proven Ways Toward a Happy, Productive Team

Real-world techniques to motivate staff and encourage productivity at work. As somebody in charge of employee motivation, you have a lot of responsibility. We know that motivated employees are more productive and lead to a lower turnover, but motivation doesn’t come from … Continue reading

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Advertising for Small Business: Do Print Ads Still Make Sense?

When it comes to small businesses, does print advertising still make sense? The short answer, of course, is yes: print advertising still makes sense for plenty of small businesses. The question you need to ask is this: do print ads … Continue reading

Posted in Advertising, Small Business, Small Business Marketing, Small Business Resource | Tagged , , | 3 Comments

Unique Pricing Strategies that Get Publicity and New Customers

Note: This is a more detailed post on how pricing models can get you publicity. To read about 7 more ways to earn media attention, read my guest post on HubSpot blog. You’ve been taught not to compete on pricing… … Continue reading

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Small Business Marketing Tools & More

At Amsterdam Printing, we “get” the challenges business owners face, because we’re a business owner, too. Which is why we love sharing small business marketing tools and general resources that make life easier for everyone in the office. Here’s our … Continue reading

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Small Business Marketing Magic: Engage Prospects Through Lunch ‘n Learn Series

A “lunch ‘n learn” series can be a great way to share your expertise with prospects and current customers alike. It doesn’t need to be a huge event in order to be effective, either. In fact, we believe a smaller … Continue reading

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Happy National Small Business Week 2012

It’s National Small Business Week 2012, a time when we salute the businesses that make up the foundation of the American economy. Did you know that according to statistics from 2010 from Dun & Bradstreet, there were over 23 million … Continue reading

Posted in Amsterdam Printing, Small Business, Small Business Marketing, Small Business Resource | Tagged , , | 1 Comment

Employee Morale Boosters – Simple Things Make All the Difference

A good employee helps make you and your business shine, and when you’re good to them – meaning you take the time to acknowledge their value, thank them, and reward them for a job well done – you’re going a … Continue reading

Posted in Amsterdam Printing, Promotional Products, Small Business | Tagged | 10 Comments