Category Archives: Small Business Resource

Hello, Summer! 6 Tips for Making Employee Scheduling a BREEZE

It’s the unofficial start of summer (thanks, Memorial Day), which means we’re all dreaming of those lazy, hazy days at the beach, right? Whoa, not so fast! Let’s get the employee scheduling “issues” cleared up first. Here are some tips … Continue reading

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Small Business Marketing Tips: 8 Ways to Leverage Customer Reviews

There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms … Continue reading

Posted in Advertising, Branding, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

When Google Changes the Rules: 6 Strategies for Keeping Your Sanity

Last fall, the almighty Google made some significant changes to its algorithms, changes that have affected many businesses. Well, guess what? More changes are a comin’ because that’s the way it works: Google is constantly tweaking and refining its process. … Continue reading

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Small Business Startup Checklist: Tips from Those Who’ve Been There

Anyone who has successfully started their own business likely remembers the perils and pitfalls encountered in those early years, as well as the joys and victories. It can be equal parts exciting and stressful, rewarding and exhausting. That said, it’s … Continue reading

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Email Marketing Tips: The Anatomy of a Killer Email

We’re certainly not the first to post an article called the anatomy of a killer email, but we’re thinking our way of explaining it might help you appreciate why it’s so important to get the different elements just right. Let’s … Continue reading

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5 Marketing Myths Busted

If only we had a snopes.com for all the marketing myths that abound on the Internet. It seems like every day we hear a new one. We thought we’d highlight five of the more popular myths and bust them right … Continue reading

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Showroom Design Ideas to WOW Customers

When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers. Yes, you read that right: your … Continue reading

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