Category Archives: Small Business Resource

Say Cheese! 11 Helpful Business Headshot Tips

Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.

Posted in Employee relations, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

PR Tips: Feeling Tongue-tied? 9 Tips for Talking to the Press

A reporter just called wanting to get your take on a big industry trend. This could be a great moment for you and your company. Problem is, you’re worried about sounding like a moron. Never fear—that’s why we’re here! Below, … Continue reading

Posted in Brand Awareness, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

10 Ways to Make Your Employees Better Brand Ambassadors

Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your … Continue reading

Posted in Brand Awareness, Branding, Employee relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets

Your smartphones and tablets deserve smart accessories that dress ’em up in style while promoting your company to boot. Here are six of our favorites.

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , , | 4 Comments

The Secret Sauce to Using Customer FAQs in Your Content Marketing

You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.

Posted in content marketing, Customer Relations, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment