Category Archives: Small Business Resource

Mid-Year Checkup: How Healthy is Your Small Business Marketing Plan?

Hard to believe we’re half way through 2014. Summer schedules are just around the corner, but that doesn’t mean we should get lazy when it comes to our marketing plans, right? In fact, now is the time to perform a … Continue reading

Posted in Small Business Marketing, Small Business Resource | Tagged | 4 Comments

How to Attract Readers to Your Blog: 10 Important Tips

You’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets. So what gives? … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

Hello, Summer! 6 Tips for Making Employee Scheduling a BREEZE

It’s the unofficial start of summer (thanks, Memorial Day), which means we’re all dreaming of those lazy, hazy days at the beach, right? Whoa, not so fast! Let’s get the employee scheduling “issues” cleared up first. Here are some tips … Continue reading

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Small Business Marketing Tips: 8 Ways to Leverage Customer Reviews

There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms … Continue reading

Posted in Advertising, Branding, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

When Google Changes the Rules: 6 Strategies for Keeping Your Sanity

Last fall, the almighty Google made some significant changes to its algorithms, changes that have affected many businesses. Well, guess what? More changes are a comin’ because that’s the way it works: Google is constantly tweaking and refining its process. … Continue reading

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Small Business Startup Checklist: Tips from Those Who’ve Been There

Anyone who has successfully started their own business likely remembers the perils and pitfalls encountered in those early years, as well as the joys and victories. It can be equal parts exciting and stressful, rewarding and exhausting. That said, it’s … Continue reading

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Email Marketing Tips: The Anatomy of a Killer Email

We’re certainly not the first to post an article called the anatomy of a killer email, but we’re thinking our way of explaining it might help you appreciate why it’s so important to get the different elements just right. Let’s … Continue reading

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