Category Archives: Small Business Resource

Suffering from “Lead Generation Overload”? Here are 5 Strategies for Prioritizing Your Next Steps

Posted on March 26, 2013 by

Implement lead generation “management” techniques for handling hot, warm, and cool leads What happens when you have too many leads coming in? People typically say, “Well, that’s a great problem to have.” But the key word in that sentence is … Continue reading →

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

5 Biggest Marketing Takeaways from Techie Press Conferences

Posted on March 21, 2013 by

Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can learn from these tech celebrations. Here are five takeaways. … Continue reading →

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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business

Posted on March 14, 2013 by

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into … Continue reading →

Posted in Branding, Customer Relations, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Comments Off

19 Quick-Hitting Ideas to Boost Employee Morale

Posted on March 12, 2013 by

How to boost employee morale is a common question among business owners, and it’s a theme we’ve discussed quite a bit on this blog, including this post on team-building ideas and this post on creating community outreach programs. Sometimes, however, … Continue reading →

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Psst. Here’s the Secret Method to Creating Strong Buyer Personas

Posted on March 5, 2013 by

OK, we realize you might be thinking, “Whoa, back up! First, what the heck is a buyer persona? Second, why should I care?” So, let’s get to it and talk about the what, the why, and the how behind strong … Continue reading →

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Small Business Lead Generation 101

Posted on February 28, 2013 by

Generating more qualified leads — we imagine it’s one of the top three goals for most businesses. The thing to keep in mind is this: there isn’t one formula for lead-generation success. Different industries, location, business size, and many other … Continue reading →

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Why You Should Actively Ask For Customer Reviews

Posted on February 21, 2013 by

Nothing can make you feel better than reading a glowing review about your company on sites like Yelp, Angie’s List, Google+, Amazon, you name it. Of course, the reverse is also true: nothing stings quite like a negative review. Of … Continue reading →

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