Category Archives: Small Business Resource

PPC for Small Businesses: What You Need to Know

If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC … Continue reading

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Interpreting Your Customer Surveys: 8 Things to Keep in Mind

You’ve just conducted a bunch of customer surveys. Score! Now you need to interpret the results and figure out what actions to take next. Here’s what to keep in mind as you dig in.

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Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating? Not all content is evergreen, but that doesn’t mean you … Continue reading

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Fore! It’s Time to Stock up on Promotional Golf Products

Spring has sprung, which means everyone will be hitting the links soon, if they haven’t already. Whether you need to network with colleagues, host a charity event, or woo a VIP prospect, the golf course is the perfect locale for … Continue reading

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What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below. These events are cool and fun, but they can also … Continue reading

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Website Tips: Give Some Love to these Forgotten Pages

No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love. So … Continue reading

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