Category Archives: Small Business Resource

Small Business Awards: How to Evaluate Legit Opportunities from Scams

Winning an award for your small business can be a great “get,” but, unfortunately, many scams exist out there. Avoid these con-artist setups. Here’s how.

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3 Facebook Marketing Tips You Can Use Right Now

We’re not here today to debate the merits of Facebook for small businesses. (You’ll find plenty of fans and plenty of critics.) Instead, we want to give small business folks like you practical Facebook marketing tips that you can start … Continue reading

Posted in Advertising, Branding, Small Business Marketing, Small Business Resource, Social Media | Tagged | 4 Comments

Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Business & Politics: Is It OK for Small Biz Owners to Get Political?

Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be … Continue reading

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5 Signs You Might Need a Small Business Coach

Maybe you’ve been thinking, “Gee, I know I can do so much better if only…” And then your thought process peters out, even though, deep down, you suspect the last part of that sentence ends with “…if only I had … Continue reading

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Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Awesome Holiday Gifts for Clients

It’s never too early to start thinking about holiday gifts for clients. Order now and avoid the last-minute rush. And if you need some ideas, you’ve come to the right place: here are our top picks for 2014. Elegant Pen … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Holiday Gifts, Holiday Season, Promotional Products, Small Business Resource | Tagged | 2 Comments