Category Archives: Small Business Resource

Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)

Posted on April 23, 2013 by

It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. … Continue reading →

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5 Signs You’re Overthinking Your Marketing

Posted on April 18, 2013 by

Small Business Marketing Tips You Can Use Today You want to make the right decisions when it comes to your website, your email newsletter, and the copy you’re going to use on the packaging for your new product. You want … Continue reading →

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Creating “Virtual” Thought Leaders: How to Use Quora for Business

Posted on April 16, 2013 by

We’ve been hearing so much about Quora lately that we wanted to learn more about it. So we did the research on this cool platform so you don’t have to. Here’s what you need to know, and here’s how it … Continue reading →

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Stop! 7 Things You Should Never, Ever Do in Social Media

Posted on April 11, 2013 by

Social Media Crisis Management That You Need to Know Sometimes we all need common sense reminders on what we should—and shouldn’t—do or say on our social media accounts. Here are seven things you should never, ever do. 1. Never jump … Continue reading →

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Case Study: Why Business Owners are Ditching Laptops for Tablets

Posted on April 9, 2013 by

We talk to five business owners and get their take on the laptop vs. tablet debate. Laptops vs. tablets. Tablets vs. laptops. Ever since Apple unveiled its iPad in 2010, it’s become a hotly contested debate. Way back in 2011, … Continue reading →

Posted in Amsterdam Printing, Case Studies, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Psst. When’s the Last Time You Checked Your Company’s Online Reputation?

Posted on April 4, 2013 by

How Your Business is Perceived Online Will Affect Sales – Here’s How to Manage Your Online Reputation It’s easy to think your company’s “online reputation” involves only your website and social media networks, like Facebook. But it goes WAY beyond … Continue reading →

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7 Questions You Must Ask When Hiring a Marketing Consultant (and What The Answers Reveal)

Posted on March 28, 2013 by

Last summer, we wrote a post about how to know when it’s time to outsource your marketing. Now, we’re going to talk about seven questions you must ask the marketing consultants you interview and how to evaluate their answers. Question … Continue reading →

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