Category Archives: Small Business Resource

Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | 3 Comments

Awesome Holiday Gifts for Clients

It’s never too early to start thinking about holiday gifts for clients. Order now and avoid the last-minute rush. And if you need some ideas, you’ve come to the right place: here are our top picks for 2014. Elegant Pen … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Holiday Gifts, Holiday Season, Promotional Products, Small Business Resource | Tagged | 2 Comments

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

Posted in content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 4 Comments

6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Joining the Family Business: What to Consider Before Making the Leap

So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move? Here’s … Continue reading

Posted in Case Studies, Employee relations, Small Business Resource | Tagged | Leave a comment

6 Strategies for Dealing with Unhappy Customers

Let’s face it: no one likes it when there’s an unhappy customer. But how you respond to this customer can be a defining moment for you and your business. Here are some strategies for navigating these choppy and unpredictable waters.

Posted in Customer Relations, Small Business Resource | Tagged | Leave a comment

Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

Posted in Case Studies, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 2 Comments