Category Archives: Small Business Resource

Video Marketing Tips: What Real Business Owners Are Doing

According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, … Continue reading

Posted in Brand Awareness, Branding, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

11 Social Media Best Practices Every Small Business Should Follow

Facebook turned 10 this year, Twitter turned eight, and even relatively new-kid-on-the-block Pinterest has been around since 2010. None of us can claim ignorance any longer when it comes to social media, which is why it’s critical you understand and … Continue reading

Posted in Small Business Marketing, Small Business Resource, Social Media | Tagged , | Leave a comment

Have We Reached the Content Marketing Saturation Point?

Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content … Continue reading

Posted in Brand Awareness, content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Marketing Case Study: 3 Brands Rocking Social Media

We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.

Posted in Brand Awareness, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

7 Questions You Should Ask a PR Consultant

If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.

Posted in PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can. Here are six reasons why you … Continue reading

Posted in Advertising, Brand Awareness, content marketing, Ideas, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Building Customer Loyalty – Tips from the Front lines

A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers … Continue reading

Posted in Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment