Category Archives: Small Business Resource

Spring Cleaning Checklist: 5 Office Organization Ideas

We bet you had the best of intentions to clean up the office back in March when winter gave way to spring (on the calendar anyway). How’s that going? If you’re glancing around your office and feeling down about how … Continue reading

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15 Eco-Friendly Promotional Products to Celebrate Earth Day

Happy Earth Day! To celebrate, we thought we’d feature some of our eco-friendly promotional products.

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Words You Should (& Shouldn’t) Be Using in Your Content Marketing

You already know how important your messaging is, but did you know certain words can trigger better reactions and conversions than others? Here’s what to keep in mind as you’re choosing your vocabulary.

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To Blog or Not to Blog? That is the Question!

3 Reasons Why Small Business Blogging Might NOT Make Sense If you’ve been in business long enough, someone at some point has probably told you that you “must” blog. But like any other sort of “must” directive, it’s important to … Continue reading

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Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

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Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

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4 Tips for Evaluating Your Q1 Marketing Efforts

It’s hard to believe Q1-2014 is almost over. So, yeah: about that marketing plan. What worked and what didn’t? Before you answer, let’s talk about HOW to evaluate your marketing efforts before making any adjustments as you head into Q2. … Continue reading

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