Category Archives: Small Business Marketing

4 Tips for Evaluating Your Q1 Marketing Efforts

It’s hard to believe Q1-2014 is almost over. So, yeah: about that marketing plan. What worked and what didn’t? Before you answer, let’s talk about HOW to evaluate your marketing efforts before making any adjustments as you head into Q2. … Continue reading

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PR Tips: 4 Takeaways We Can Learn from Awards Season

The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving … Continue reading

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Do You Still Need an Email Newsletter? Business Owners Weigh In.

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.

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Mobile Marketing 101: Strategies for Riding the Mobile Wave

Last year, we wrote a detailed article about making sure your website is mobile ready. But the truth is that’s just one step you need to take in order to effectively ride the mobile wave (a wave that won’t be … Continue reading

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Should Your Business Offer Customer Service via Social Media? 6 Points to Consider.

More and more people are jumping on the smartphone/tablet bandwagon, and social media networks are growing their memberships almost exponentially. As a result, people often take to social media to post complaints and accolades regarding customer service. What’s a small … Continue reading

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About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?

We’ve talked at great lengths about Facebook, Twitter, Pinterest, LinkedIn, and Google+ on our blog. But there are other vibrant and growing social networks in town that may make sense for your small business, most notably Tumblr and Instagram.

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Stuck on What Content to Create? Here Are 7 Strategies for Getting Unblocked

Have you been tasked with writing amazing content for your business? Does the word “amazing” leave you feeling dry-mouthed and shaky? Don’t worry. You’re just suffering from a case of writer’s block. Here’s how to overcome it.

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