Category Archives: Small Business Marketing

Why You Should Actively Ask For Customer Reviews

Posted on February 21, 2013 by

Nothing can make you feel better than reading a glowing review about your company on sites like Yelp, Angie’s List, Google+, Amazon, you name it. Of course, the reverse is also true: nothing stings quite like a negative review. Of … Continue reading →

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New Product Launch: How to Prep, Plan, and Implement a Sound Strategy

Posted on February 19, 2013 by

Ready! Set! Go! Launch Your New Product with Confidence. You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what? The purpose of this post is to give you … Continue reading →

Posted in Brand Awareness, Event Planning, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

5 Signs Your Website Needs a Makeover

Posted on February 12, 2013 by

Small Business Website Tips It’s a question we hear business owners pondering on a regular basis. When should they change their site? It’s important to keep in mind that there’s no one-size-fits-all answer. It depends on your business, your industry, … Continue reading →

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7 Ways to Build Brand Awareness in Your Local Community

Posted on February 5, 2013 by

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading →

Posted in Amsterdam Printing, Brand Awareness, Branding, Promotional Products, Small Business Marketing | Tagged , , | Comments Off

Touchdown! A Deep Dive into Big Game Ads That Scored

Posted on February 4, 2013 by

Key advertising takeaways for small business owners Another Big Game is in the history books, along with another set of pricy ads that people will be talking about around the water cooler, on Facebook and Twitter, and even in the … Continue reading →

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What the Heck is Content Marketing? (And What to Do Next)

Posted on January 31, 2013 by

“Content marketing” has been a popular buzz phrase in sales and marketing circles the last few years, and now the term has become more mainstream, with small business owners taking notice. But what is content marketing, exactly? Should you care … Continue reading →

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Want to be a Thought Leader? Here Are 5 Ways to Showcase Your Expertise

Posted on January 29, 2013 by

Being a thought leader in your industry is a great way to gain exposure, gain credibility, and gain new clients or customers. But how do you convince people you really do know what you’re talking about and that you’re worthy … Continue reading →

Posted in Small Business Marketing, Small Business Resource | Tagged , | 2 Comments