Category Archives: Small Business Marketing

What Olympians Can Teach Small Business Owners about the Long View

We live in a 24/7 world of instant gratification where we hear about more and more businesses sprouting up, seemingly overnight, and experiencing mega success and growth (Pinterest, Instagram, and Snapchat, anyone?). But there’s something to be said for taking … Continue reading

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Small Business Help: 5 Strategies for Bringing Sales and Marketing Together

According to HubSpot, “87% of the terms sales and marketing teams use to describe each other are negative.” But it doesn’t need to be like that. After all, their main goals are the same (e.g. get more customers, make the … Continue reading

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Marketing Tips: What You Can Learn from the Big Game’s Best Commercials

Well, it’s another Big Game down in the books! While many people will be talking about their favorite commercials around the water cooler today—ones that made them laugh, cry, or go “What the heck?”—we thought we’d share five commercials and … Continue reading

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8 Questions to Ask If You Outsource Your Social Media

In our previous post, we talked about whether your small business should outsource social media to a third party. If your answer was yes, here are eight questions to ask potential social media consultants. 1. How long have you been … Continue reading

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Social Media for Small Business: Should You Outsource It?

We’ve gotten past the point of “does your business need to be on social media?” Now, the burning question of the day for small business owners is whether you need to outsource social media work to a third party. Here … Continue reading

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Are You Getting the Most Out of LinkedIn for Business?

Unleash the Power of this Social Network Back in the “old days” (like, five years ago), LinkedIn was simply a place to connect with people and look for jobs. But like all the other social media networks, it’s evolved a … Continue reading

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Small Business Tips: 5 Things You Can Learn from Google & Facebook

Two of the biggest businesses around have recently hit—or are about to hit—major milestones. Google celebrated its 15th birthday last year, and Facebook turns 10 next month. But it’s important to note that Facebook and Google haven’t always been the … Continue reading

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