Category Archives: Small Business Marketing

Summer Reading List: Business Book Recommendations

We asked small business owners to share some of their favorite business books, magazines, and blogs. The response was overwhelming! Business people from a wide range of industries and backgrounds weighed in with their favorite titles and spoke quite passionately … Continue reading

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6 Ways to Tell if Your Website Navigation Is Hurting Your Site

At first blush, it’s easy to look at our own websites and “get” where we’re supposed to go and what we’re supposed to do next. But what about that person who’s landing on your site for the first time? What … Continue reading

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How to Evaluate Small Business Marketing Software & Subscription Services

If you’ve been in business for a while, you’ve no doubt received calls or emails from sales vendors hawking their solutions for your business. Whether it’s CRM software (like Salesforce), marketing software (like HubSpot), subscription services (like SinglePlatform or Merchant … Continue reading

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Mid-Year Checkup: How Healthy is Your Small Business Marketing Plan?

Hard to believe we’re half way through 2014. Summer schedules are just around the corner, but that doesn’t mean we should get lazy when it comes to our marketing plans, right? In fact, now is the time to perform a … Continue reading

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How to Attract Readers to Your Blog: 10 Important Tips

You’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets. So what gives? … Continue reading

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Small Business Marketing Tips: 8 Ways to Leverage Customer Reviews

There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms … Continue reading

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When Google Changes the Rules: 6 Strategies for Keeping Your Sanity

Last fall, the almighty Google made some significant changes to its algorithms, changes that have affected many businesses. Well, guess what? More changes are a comin’ because that’s the way it works: Google is constantly tweaking and refining its process. … Continue reading

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