Category Archives: Small Business Marketing

7 Questions You Must Ask When Hiring a Marketing Consultant (and What The Answers Reveal)

Posted on March 28, 2013 by

Last summer, we wrote a post about how to know when it’s time to outsource your marketing. Now, we’re going to talk about seven questions you must ask the marketing consultants you interview and how to evaluate their answers. Question … Continue reading →

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Suffering from “Lead Generation Overload”? Here are 5 Strategies for Prioritizing Your Next Steps

Posted on March 26, 2013 by

Implement lead generation “management” techniques for handling hot, warm, and cool leads What happens when you have too many leads coming in? People typically say, “Well, that’s a great problem to have.” But the key word in that sentence is … Continue reading →

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

5 Biggest Marketing Takeaways from Techie Press Conferences

Posted on March 21, 2013 by

Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can learn from these tech celebrations. Here are five takeaways. … Continue reading →

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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business

Posted on March 14, 2013 by

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into … Continue reading →

Posted in Branding, Customer Relations, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Comments Off

10 Excellent Examples of LinkedIn Cover Images for Brands

Posted on March 7, 2013 by

Last fall, LinkedIn rolled out its re-designed company pages for brands, and, as expected, many companies quickly took advantage of the new features, including the ability to add a custom cover image (dimensions 646 pixels x 220 pixels and no … Continue reading →

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Psst. Here’s the Secret Method to Creating Strong Buyer Personas

Posted on March 5, 2013 by

OK, we realize you might be thinking, “Whoa, back up! First, what the heck is a buyer persona? Second, why should I care?” So, let’s get to it and talk about the what, the why, and the how behind strong … Continue reading →

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Small Business Lead Generation 101

Posted on February 28, 2013 by

Generating more qualified leads — we imagine it’s one of the top three goals for most businesses. The thing to keep in mind is this: there isn’t one formula for lead-generation success. Different industries, location, business size, and many other … Continue reading →

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