When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”
Success Stories: Leaping Forward with the Right Promotional Products
What is an effective use of branded promotional products? What makes a promo giveaway stand out? How can quality customer service make or break a deal?
We sat down with John O’Neil, President and CEO of FroggerJobs.com, to learn what a promotional product success story looks like, and how you can apply the same principles to your own business.
Read on to hear what John had to say.
Continue reading “Success Stories: Leaping Forward with the Right Promotional Products”
How to Ask Customers for Reviews
Your customers just paid for your products or services, so asking them to do one more thing, like leaving a review, might feel like too much. But it’s important to keep in mind that reviews matter. And happy customers don’t mind giving them. Continue reading “How to Ask Customers for Reviews”
Lifestyle Content Marketing
Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know… Continue reading “Lifestyle Content Marketing”
Using a Company Mascot to Engage Customers
Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.
Here are eight company mascot ideas worth considering.
Continue reading “Using a Company Mascot to Engage Customers”
What Flash Mobs Can Teach Us about Audience Engagement
No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.
These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
Continue reading “What Flash Mobs Can Teach Us about Audience Engagement”
Website Tips: Give Some Love to these Forgotten Pages
No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.
So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
Continue reading “Website Tips: Give Some Love to these Forgotten Pages”