Category Archives: Small Business Marketing

6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

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Website Tips: Is Your Contact Page Working Hard Enough?

After the home page, the contact page is often one of the most viewed pages on a business website. It makes sense, since people are often looking for a phone number, address, or other contact info. But this leads to … Continue reading

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Turnkey Marketing: 3 Things We Can Learn from Franchises

One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.

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Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

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Customer Service Tips: 5 Things You Should Never Say

We’ve all been there, dealing with challenging customers. Don’t make the situation any worse. Here are five things you should never say to customers (even if you feel like it).

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How to Set a Marketing Budget

You probably know how important it is to have a marketing plan. But what about the money that will support that plan? How do you figure that out? If you find the money part incredibly perplexing, don’t worry (and know … Continue reading

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Road Race Essentials: 8 Promotional Products for Fall Classics

Fall is a big time for road races for a wide variety of charities and causes. If your business is involved as a sponsor, make sure you extend your visibility by using one (or more) of these promotional product essentials. … Continue reading

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