Category Archives: Small Business Marketing

Small Business Marketing Magic – 9 Business Blogs That Will Inspire You

We love checking out what other business bloggers are doing. It’s a great place to get marketing and copy ideas (we’re not suggesting plagiarizing…just getting inspired!) and to see how other businesses make a “go” of blogging. Here are some … Continue reading

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Email Subject Lines That Work: The Secret Sauce

Maybe you’ve dedicated this year to keeping up with your monthly email newsletter. But now after a couple of months in, you’re starting to wonder how to create email subject lines that work. Or maybe your company has had an … Continue reading

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The Difference Between Marketing, Advertising, Branding & PR

If you’re a business owner, you have probably used these terms in your conversations: marketing, advertising, branding, and PR. But what does each one mean, exactly? Let’s take a look. The difference between marketing, advertising, branding, and PR. Marketing. Marketing … Continue reading

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Twitter for Small Businesses – 10 Things to Consider

Should you be on Twitter? Like many things in business, the answer is this: it depends. It depends on your goals, your commitment level, and your customers. One thing is certain: you shouldn’t jump into Twitter just because it seems … Continue reading

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Trade Show Marketing Ideas – Part 2: Driving People to Your Booth

Last week, we talked about some trade show marketing ideas, including what to say, what to wear, and what promotional products you should consider bringing to the shows. Now let’s discuss some tips for driving people to your booth. Oh, … Continue reading

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Small Business Marketing Magic – 10 Ways to Use Customer Testimonials

Nothing beats those glowing words from happy customers. After all, what’s more persuasive to prospects: when you talk about how great your products or services are, or when a customer sings your praises in his or her own words? Definitely … Continue reading

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Trade Show Marketing Ideas: What to Say, What to Wear & What Promo Products to Have on Hand

Ah, trade show season! For many small businesses, it’s a time of mixed emotions: excitement over the possibilities, like meeting new customers and increasing your company’s exposure. But there are the stressful parts as well: what to say, what to … Continue reading

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