Category Archives: Small Business Marketing

10 Product Photography Tips for Increased Sales

Just last week, we provided business headshot tips. Now, let’s discuss product photos. Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful … Continue reading

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Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

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Say Cheese! 11 Helpful Business Headshot Tips

Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.

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3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

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Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth … Continue reading

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PR Tips: Feeling Tongue-tied? 9 Tips for Talking to the Press

A reporter just called wanting to get your take on a big industry trend. This could be a great moment for you and your company. Problem is, you’re worried about sounding like a moron. Never fear—that’s why we’re here! Below, … Continue reading

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10 Ways to Make Your Employees Better Brand Ambassadors

Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your … Continue reading

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