Category Archives: Small Business Marketing

Content Marketing 101: What to Ask a Content Creator

They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows … Continue reading

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Small Business Awards: How to Evaluate Legit Opportunities from Scams

Winning an award for your small business can be a great “get,” but, unfortunately, many scams exist out there. Avoid these con-artist setups. Here’s how.

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3 Facebook Marketing Tips You Can Use Right Now

We’re not here today to debate the merits of Facebook for small businesses. (You’ll find plenty of fans and plenty of critics.) Instead, we want to give small business folks like you practical Facebook marketing tips that you can start … Continue reading

Posted in Advertising, Branding, Small Business Marketing, Small Business Resource, Social Media | Tagged | 4 Comments

Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

Posted in content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 4 Comments

6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment