Category Archives: Small Business Marketing

Website Tips: Give Some Love to these Forgotten Pages

No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love. So … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged | 2 Comments

Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, content marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

The Anatomy of an Irresistible Social Media Post

We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog? Cozy up, because we’re about to reveal the … Continue reading

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9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

Posted in Advertising, Branding, Customer Relations, Event Planning, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Vendor Relations: WOW with These Promotional Products

We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

10 Product Photography Tips for Increased Sales

Just last week, we provided business headshot tips. Now, let’s discuss product photos. Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful … Continue reading

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