Category Archives: Small Business Marketing

How to Set a Marketing Budget

You probably know how important it is to have a marketing plan. But what about the money that will support that plan? How do you figure that out? If you find the money part incredibly perplexing, don’t worry (and know … Continue reading

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Road Race Essentials: 8 Promotional Products for Fall Classics

Fall is a big time for road races for a wide variety of charities and causes. If your business is involved as a sponsor, make sure you extend your visibility by using one (or more) of these promotional product essentials. … Continue reading

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Business Procrastination BUSTED

Are you a business owner with a million great ideas that you never implement? Do you have trouble keeping up with your marketing plan? Was there snow on the ground the last time you sent an email newsletter? If you … Continue reading

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Video Marketing Tips: What Real Business Owners Are Doing

According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, … Continue reading

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11 Social Media Best Practices Every Small Business Should Follow

Facebook turned 10 this year, Twitter turned eight, and even relatively new-kid-on-the-block Pinterest has been around since 2010. None of us can claim ignorance any longer when it comes to social media, which is why it’s critical you understand and … Continue reading

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Have We Reached the Content Marketing Saturation Point?

Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content … Continue reading

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Marketing Case Study: 3 Brands Rocking Social Media

We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media‚Ķand what small businesses can learn from them. Here we go.

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