Category Archives: Small Business Marketing

9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

Posted in Advertising, Branding, Customer Relations, Event Planning, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Vendor Relations: WOW with These Promotional Products

We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

10 Product Photography Tips for Increased Sales

Just last week, we provided business headshot tips. Now, let’s discuss product photos. Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful … Continue reading

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Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | 1 Comment

Say Cheese! 11 Helpful Business Headshot Tips

Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.

Posted in Employee relations, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

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Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment