Category Archives: Small Business Marketing

Business Conundrum: Strategies for Letting Customers Know About Price Increases

Posted on May 16, 2013 by

No one likes paying more money. But price increases happen, and are necessary. The question is, how do you break the news to your regular customers? Here are some strategies to consider. Strategies for developing your message: Make sure you … Continue reading →

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

How to Use Video to Boost Customer Engagement

Posted on May 14, 2013 by

Video Marketing Tips You Can Use NOW! If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes (hello, Harlem Shake), and much, much more. Videos are an extremely effective way … Continue reading →

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Are You Making These 6 Fundamental Mistakes with Your Blog?

Posted on May 9, 2013 by

You pour your heart, soul, time, and energy into maintaining your blog and providing valuable content. Make sure you don’t doom all your hard work by making any of these six fundamental mistakes. 1. Ignoring or disabling comments. If people … Continue reading →

Posted in Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Crowdfunding 101: What It is, Why it Matters, and How to Choose the Right Platform

Posted on May 7, 2013 by

Crowdfunding is a phrase we’re hearing more and more, so we thought it would make sense to do a post on the who, what, where, when, and why around this popular topic. Let’s get to it. What, exactly, is crowdfunding? … Continue reading →

Posted in Amsterdam Printing, Fundraising, Ideas, Non-Profits, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

What’s in a Name? Here Are 4 Things to Think About When Naming New Products and Services

Posted on May 2, 2013 by

Bonus Content: Learn Strategies for Coming Up with Names It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it … Continue reading →

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

After-Hours Audit: How Well Does Your Business Operate Off Hours?

Posted on April 30, 2013 by

Customer Relations: 4 Tips for Evaluating What Your Business is Doing Right and Wrong After Hours…and How to Fix Any Issues  Sure, you deliver outstanding service during business hours. But what happens on the weekends, the evenings, or in the … Continue reading →

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5 Things Your Employees Can Do to Help Promote Your Business

Posted on April 25, 2013 by

If you have employees, even just one or two, they can serve as your own pseudo sales force off hours. The good news? If you treat your employees well (you do, right?), they’re usually more than happy to spread the … Continue reading →

Posted in Branding, Employee relations, Small Business Marketing, Small Business Resource | Tagged , , | Comments Off