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Category Archives: Small Business Marketing
The Difference Between Marketing, Advertising, Branding & PR
If you’re a business owner, you have probably used these terms in your conversations: marketing, advertising, branding, and PR. But what does each one mean, exactly? Let’s take a look. The difference between marketing, advertising, branding, and PR. Marketing. Marketing … Continue reading
Twitter for Small Businesses – 10 Things to Consider
Should you be on Twitter? Like many things in business, the answer is this: it depends. It depends on your goals, your commitment level, and your customers. One thing is certain: you shouldn’t jump into Twitter just because it seems … Continue reading
Posted in Amsterdam Printing, Small Business Marketing, Social Media
Tagged Small Business, Social Media, Twitter
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Trade Show Marketing Ideas – Part 2: Driving People to Your Booth
Last week, we talked about some trade show marketing ideas, including what to say, what to wear, and what promotional products you should consider bringing to the shows. Now let’s discuss some tips for driving people to your booth. Oh, … Continue reading
Small Business Marketing Magic – 10 Ways to Use Customer Testimonials
Nothing beats those glowing words from happy customers. After all, what’s more persuasive to prospects: when you talk about how great your products or services are, or when a customer sings your praises in his or her own words? Definitely … Continue reading
Trade Show Marketing Ideas: What to Say, What to Wear & What Promo Products to Have on Hand
Ah, trade show season! For many small businesses, it’s a time of mixed emotions: excitement over the possibilities, like meeting new customers and increasing your company’s exposure. But there are the stressful parts as well: what to say, what to … Continue reading
Best of 2011: Promotional Products Edition
Here at Amsterdam Printing, we rely heavily on customer feedback and product reviews to determine how well our products help you promote your business, school or non-profit organization. This feedback is also invaluable to our New Products Team in the design and … Continue reading
Winter-Proof Promotional Items & Giveaways
Let’s face it, Autumn is a fantastic season here in upstate New York. It’s full of colored leaves, crisp air, apple cider and great football. But before we know it, winter will be here and with it comes heavy jackets, … Continue reading
