Category Archives: Small Business Marketing

Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

Posted in content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

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Website Tips: Is Your Contact Page Working Hard Enough?

After the home page, the contact page is often one of the most viewed pages on a business website. It makes sense, since people are often looking for a phone number, address, or other contact info. But this leads to … Continue reading

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Turnkey Marketing: 3 Things We Can Learn from Franchises

One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.

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Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

Posted in Case Studies, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Customer Service Tips: 5 Things You Should Never Say

We’ve all been there, dealing with challenging customers. Don’t make the situation any worse. Here are five things you should never say to customers (even if you feel like it).

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