Category Archives: Small Business Marketing

Words You Should (& Shouldn’t) Be Using in Your Content Marketing

You already know how important your messaging is, but did you know certain words can trigger better reactions and conversions than others? Here’s what to keep in mind as you’re choosing your vocabulary.

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

To Blog or Not to Blog? That is the Question!

3 Reasons Why Small Business Blogging Might NOT Make Sense If you’ve been in business long enough, someone at some point has probably told you that you “must” blog. But like any other sort of “must” directive, it’s important to … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

Posted in Advertising, Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

Posted in Advertising, content marketing, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , , | 1 Comment

4 Tips for Evaluating Your Q1 Marketing Efforts

It’s hard to believe Q1-2014 is almost over. So, yeah: about that marketing plan. What worked and what didn’t? Before you answer, let’s talk about HOW to evaluate your marketing efforts before making any adjustments as you head into Q2. … Continue reading

Posted in Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

PR Tips: 4 Takeaways We Can Learn from Awards Season

The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving … Continue reading

Posted in Amsterdam Printing, content marketing, Ideas, PR / Public Relations, Small Business Marketing | Tagged | Leave a comment

Do You Still Need an Email Newsletter? Business Owners Weigh In.

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.

Posted in Case Studies, content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment