Category Archives: Sales Strategies

5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into … Continue reading

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Effective Sales Strategies: How to Turn Warm Prospects Into Hot Ones

Ah, the warm prospect. She’s shown interest in your product or services, but now what to do – how do you convert her to a full-paying customer and how long will it take? A 2009 study from Marketing Sherpa shows … Continue reading

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6 Ideas to Motivate a Sales Team

Fourth quarter is officially underway! So the question becomes how do you keep your sales team members motivated and their eyes on the proverbial ball so that they end the year on a positive note for themselves—and your company? Here … Continue reading

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