Category Archives: Sales Strategies

10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

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Retail Sales Strategy: 8 Ways to Promote Summer Clearance Sales

Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are … Continue reading

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4 Strategies for Evaluating Your Competition (and What You Can Learn from Them)

Do you “spy” on your competition? No, we’re not suggesting you bug any corner offices or install hidden cameras. But gathering some competitor “intel” can provide you with valuable information. Here’s what to look for and what to learn from … Continue reading

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5 Biggest Marketing Takeaways from Techie Press Conferences

Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can learn from these tech celebrations. Here are five takeaways. … Continue reading

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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into … Continue reading

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Effective Sales Strategies: How to Turn Warm Prospects Into Hot Ones

Ah, the warm prospect. She’s shown interest in your product or services, but now what to do – how do you convert her to a full-paying customer and how long will it take? A 2009 study from Marketing Sherpa shows … Continue reading

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6 Ideas to Motivate a Sales Team

Fourth quarter is officially underway! So the question becomes how do you keep your sales team members motivated and their eyes on the proverbial ball so that they end the year on a positive note for themselves—and your company? Here … Continue reading

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