Category Archives: Sales Strategies

The 411 on CRM for Small Business

You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.

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Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

Posted in content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 4 Comments

Turnkey Marketing: 3 Things We Can Learn from Franchises

One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.

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Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

Posted in Case Studies, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Building Customer Loyalty – Tips from the Front lines

A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers … Continue reading

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Showroom Design Ideas to WOW Customers

When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers. Yes, you read that right: your … Continue reading

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