Category Archives: Sales Strategies

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

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Turnkey Marketing: 3 Things We Can Learn from Franchises

One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.

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Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

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Building Customer Loyalty – Tips from the Front lines

A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers … Continue reading

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Showroom Design Ideas to WOW Customers

When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers. Yes, you read that right: your … Continue reading

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Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

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Do You Still Need an Email Newsletter? Business Owners Weigh In.

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.

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