Category Archives: Sales Strategies

9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

Posted in Advertising, Branding, Customer Relations, Event Planning, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Say Cheese! 11 Helpful Business Headshot Tips

Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.

Posted in Employee relations, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Trade Show Swag: Wow Them in 2015

The countdown is on to 2015, and if you’re an entrepreneur who is involved in the trade show circuit, you know what that means: it’s time to order your trade show swag so you can hit the ground running come … Continue reading

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Event Planning, Ideas, Promotional Products, Sales Strategies | Tagged | Leave a comment

The 411 on CRM for Small Business

You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.

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Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

Posted in content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 4 Comments

Turnkey Marketing: 3 Things We Can Learn from Franchises

One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.

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