Category Archives: Sales Strategies

Building Customer Loyalty – Tips from the Front lines

A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers … Continue reading

Posted in Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Showroom Design Ideas to WOW Customers

When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers. Yes, you read that right: your … Continue reading

Posted in Branding, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

Posted in Advertising, Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Do You Still Need an Email Newsletter? Business Owners Weigh In.

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.

Posted in Case Studies, content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

Posted in Advertising, Brand Awareness, Branding, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Retail Sales Strategy: 8 Ways to Promote Summer Clearance Sales

Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are … Continue reading

Posted in Advertising, Holiday Season, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

4 Strategies for Evaluating Your Competition (and What You Can Learn from Them)

Do you “spy” on your competition? No, we’re not suggesting you bug any corner offices or install hidden cameras. But gathering some competitor “intel” can provide you with valuable information. Here’s what to look for and what to learn from … Continue reading

Posted in Sales Strategies, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment