Why Photographers are Ditching CDs for USB Drives

Picture this: you’re a photographer, and you’ve just mailed your client a CD filled with awesome images you shot. When the client receives the package, the first thing she does is go to her computer – a slick new Mac – and searches for the CD drive. But wait! There isn’t one.

The client takes a deep breath, unearths her old laptop, boots it up, inserts the CD, and waits. And waits. And waits some more. Nothing. She removes it and inserts it again. Still nothing. Maybe the CD is scratched. Maybe it just needs extra time to load. Or maybe it’s another tech issue altogether. She calls you in a panic because she REALLY needs those images, and, suddenly, all those great shots that you were so proud to share with her become eclipsed by this tech problem.

Has this scenario (or something like it) happened to you? If not, consider yourself lucky. While CDs (and, more recently, DVDs) have been a mainstay of most photography businesses over the last two decades, their necessity today has come into question, and for three important reasons: ease of use, cost, and obsolescence.Custom USB Key Drive, inserted

The good news? A product exists that solves all of these problems: custom USB drives.

In today’s post, we’re highlighting three photographers who’ve made the leap from CDs/DVDs to USB drives, including why they did it, how it’s working for them, and why they haven’t looked back.

Ease of Use (for You AND Your Clients)

Judy Burris and Wayne Richards are authors/freelance writers and nature photographers at ButterflyNature.com in Erlanger, Kentucky. They supply customers with high-resolution images for use in magazines, books, or on educational displays in nature centers and on park signs. Continue reading “Why Photographers are Ditching CDs for USB Drives” →

What to put on a pen? Here are some creative ideas…

Custom Rose Gold Pens

The “Write” Choice: Why Pens Are the Perfect Promotional Tool – and Creative Customization Ideas

In the world of promotional items, there’s one humble item that stands out among the rest: the pen. Its practicality, versatility and customization potential make it an ideal choice for businesses looking to leave a lasting impression. In this article, we’ll delve into creative ways to personalize promotional pens to align with your business needs.

For customized pens that stand out and pack a promotional punch, consider:

  • Brand colors and logo: Customizing pens with your brand colors and logo is a no-brainer. It ensures instant brand recognition and reinforces your company’s identity with every use. Choose pens in colors that complement your brand palette and prominently feature your logo for maximum impact.

Custom pens

  • Unique designs and patterns: Break away from the ordinary by opting for pens with interesting designs or patterns. From sleek metallic finishes to vibrant patterns, there are endless options to make your pens stand out. Consider seasonal themes, geometric patterns or whimsical illustrations that resonate with your target audience.
  • Inspirational quotes or messages: Inject a dose of inspiration into your promotional pens by imprinting them with motivational quotes or messages. Choose quotes that align with your brand values or resonate with your target demographic. Inspiring words can make an impression and evoke positive emotions whenever the pen is used.
  • Contact information and call to action: Ensure your promotional pens serve as a valuable marketing tool by including your contact information and a compelling call to action. Whether it’s a website URL, phone number or social media handles, make it easy for recipients to connect with your business. Additionally, incorporate a clear call to action prompting them to visit your website, schedule a consultation or take advantage of a special offer.
  • Eco-friendly materials: Demonstrate your commitment to sustainability by opting for eco-friendly pens made from recycled materials or biodegradable alternatives. Not only does this showcase your environmental responsibility, but it also appeals to eco-conscious consumers who prioritize sustainability in their purchasing decisions.

Eco Friendly Pens

 

Personalized Pens Offer Ink with Impact

Pens may seem like a simple promotional item, but their effectiveness should not be underestimated. With practicality, cost-effectiveness and longevity on their side, pens are a powerful way to promote your business and leave a lasting impression on your target audience. And by customizing pens with your brand colors, logo, unique designs, inspirational messages and contact information, you can create a promotional tool that speaks volumes about your brand and sets you apart from the competition.