Category Archives: PR / Public Relations

Small Businesses & Charitable Giving: What to Know & What to Look For

It’s natural to want to give back to a charity or non-profit, either on a regular basis or after some sort of crisis, like a natural disaster. Unfortunately, many non-profits and charities with less-than-stellar records exist, which is why you … Continue reading

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Pitching Story Ideas to the Media: Hints & Tricks

You have an awesome company. You “know” there’s a story there, one that will excite reporters and the publications they write for. So you type up a press release about your awesome company, send it out, sit back, and wait … Continue reading

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When & How to Send a Press Release – Answer These 4 Questions First!

You have a great small business. You want more people to know about it. But you don’t have a big budget for advertising. Why not go after free exposure in a newspaper, magazine, or digital publication? After all, you’re certain … Continue reading

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