Category Archives: PR / Public Relations

The Power of PR: Tips from Small Business Owners Doing It Right

PR has had to evolve over the last couple of decades, thanks to the Internet and the emergence of social media. When it comes to PR, there are many different “flavors”—everything from high-profile firms that work with Fortune 500 companies … Continue reading

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Small Businesses & Charitable Giving: What to Know & What to Look For

It’s natural to want to give back to a charity or non-profit, either on a regular basis or after some sort of crisis, like a natural disaster. Unfortunately, many non-profits and charities with less-than-stellar records exist, which is why you … Continue reading

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Pitching Story Ideas to the Media: Hints & Tricks

You have an awesome company. You “know” there’s a story there, one that will excite reporters and the publications they write for. So you type up a press release about your awesome company, send it out, sit back, and wait … Continue reading

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When & How to Send a Press Release – Answer These 4 Questions First!

You have a great small business. You want more people to know about it. But you don’t have a big budget for advertising. Why not go after free exposure in a newspaper, magazine, or digital publication? After all, you’re certain … Continue reading

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