Category Archives: PR / Public Relations

Small Business Awards: How to Evaluate Legit Opportunities from Scams

Winning an award for your small business can be a great “get,” but, unfortunately, many scams exist out there. Avoid these con-artist setups. Here’s how.

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Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Business & Politics: Is It OK for Small Biz Owners to Get Political?

Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be … Continue reading

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Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | 3 Comments

7 Questions You Should Ask a PR Consultant

If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.

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Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can. Here are six reasons why you … Continue reading

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PR Tips: 4 Takeaways We Can Learn from Awards Season

The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving … Continue reading

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