Category Archives: Ideas

5 Biggest Marketing Takeaways from Techie Press Conferences

Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can learn from these tech celebrations. Here are five takeaways. … Continue reading

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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into … Continue reading

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19 Quick-Hitting Ideas to Boost Employee Morale

How to boost employee morale is a common question among business owners, and it’s a theme we’ve discussed quite a bit on this blog, including this post on team-building ideas and this post on creating community outreach programs. Sometimes, however, … Continue reading

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Tips from the Frontlines for Encouraging Employee Health & Wellness in 2013

Carrots, Broccoli & Apples — Oh My! Actual Examples of Successful Employee Wellness Programs It’s a new year, which means people have made resolutions. One of the most popular ones? Getting fit by losing weight and exercising more. But how … Continue reading

Posted in Amsterdam Printing, Employee relations, Ideas, Promotional Products, Small Business Resource, Success Stories | Tagged , | 1 Comment

Employee Motivation: 8 Proven Ways Toward a Happy, Productive Team

Real-world techniques to motivate staff and encourage productivity at work. As somebody in charge of employee motivation, you have a lot of responsibility. We know that motivated employees are more productive and lead to a lower turnover, but motivation doesn’t come from … Continue reading

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Unique Pricing Strategies that Get Publicity and New Customers

Note: This is a more detailed post on how pricing models can get you publicity. To read about 7 more ways to earn media attention, read my guest post on HubSpot blog. You’ve been taught not to compete on pricing… … Continue reading

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3,200 Thank You’s Later… Gary Vaynerchuk’s Book & a “Thank You Box” Case Study

We were all taught to say “Thank You” whenever somebody helps you or says something nice. It is simply being polite. This manner has always been part of business, too: business owners always say “thank you” after your purchase. By … Continue reading

Posted in Customer Relations, Ideas, Small Business Marketing, Success Stories | Tagged , , | 6 Comments