Category Archives: Ideas

Content Marketing Strategy: 6 Tips for Brainstorming Awesome Ideas by the Pool

Sometimes the easiest way to come up with fresh content ideas for your business newsletter, blog, website, and more is to unplug and get out of the office. So grab a pad of paper (yes, really!) and follow these six … Continue reading

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Quick Recipe for a Cool Labor Day Promotion

Could someone please tell us how it got to be the last week of July already? We wouldn’t be surprised if stores like Walmart had Christmas trees up in two weeks (OK, we jest, but only slightly). While we were … Continue reading

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Business Mentoring 101: What It Is, Why It Matters, And What’s Involved in Setting Up a Program

When we listen to or read about successful business people, from GE’s Jack Welch to Facebook’s Sheryl Sandberg, we often hear them mention and thank the mentors they had along their journeys to greatness. In some ways, mentoring sounds like … Continue reading

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Where’d the Time Go? 7 Time Management Strategies that Get the Job Done!

As we head into summer and become busy with BBQs, the beach, and some much-deserved time off, we can also get a little stressed thinking about everything that needs to get done…even when we’d rather be out playing and having … Continue reading

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Podcasting 101: What Every Business Owner Should Know

Podcasting is a popular way to reach a niche audience and to establish yourself as a thought leader. But what, exactly, is podcasting? How do you do it? What topics should you cover? What are the pros and cons? Read … Continue reading

Posted in Branding, Ideas, mobile marketing, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Crowdfunding 101: What It is, Why it Matters, and How to Choose the Right Platform

Crowdfunding is a phrase we’re hearing more and more, so we thought it would make sense to do a post on the who, what, where, when, and why around this popular topic. Let’s get to it. What, exactly, is crowdfunding? … Continue reading

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5 Biggest Marketing Takeaways from Techie Press Conferences

Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can learn from these tech celebrations. Here are five takeaways. … Continue reading

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