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Category Archives: Ideas
Podcasting 101: What Every Business Owner Should Know
Podcasting is a popular way to reach a niche audience and to establish yourself as a thought leader. But what, exactly, is podcasting? How do you do it? What topics should you cover? What are the pros and cons? Read … Continue reading
Posted in Branding, Ideas, mobile marketing, Small Business Marketing, Small Business Resource
Tagged podcasting 101
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Crowdfunding 101: What It is, Why it Matters, and How to Choose the Right Platform
Crowdfunding is a phrase we’re hearing more and more, so we thought it would make sense to do a post on the who, what, where, when, and why around this popular topic. Let’s get to it. What, exactly, is crowdfunding? … Continue reading
5 Biggest Marketing Takeaways from Techie Press Conferences
Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can learn from these tech celebrations. Here are five takeaways. … Continue reading
Posted in Ideas, Sales Strategies, Small Business Marketing, Small Business Resource
Tagged marketing takeaways, tech press conferences
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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business
As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into … Continue reading
Posted in Branding, Customer Relations, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource
Tagged how to get repeat business
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19 Quick-Hitting Ideas to Boost Employee Morale
How to boost employee morale is a common question among business owners, and it’s a theme we’ve discussed quite a bit on this blog, including this post on team-building ideas and this post on creating community outreach programs. Sometimes, however, … Continue reading
Posted in Employee relations, Fun Stuff, Ideas, Small Business Resource
Tagged how to boost employee morale
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Employee Motivation: 8 Proven Ways Toward a Happy, Productive Team
Real-world techniques to motivate staff and encourage productivity at work. As somebody in charge of employee motivation, you have a lot of responsibility. We know that motivated employees are more productive and lead to a lower turnover, but motivation doesn’t come from … Continue reading
