Category Archives: Customer Relations

Uh-oh, Now What? Crisis Management Tips for Small Businesses

Let’s face it: sometimes things don’t go as planned. Maybe an intern goes rogue and takes to the company Twitter account. Maybe one of your products is causing customers to get sick. Maybe a person in upper management has gotten … Continue reading

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Small Businesses & Charitable Giving: What to Know & What to Look For

It’s natural to want to give back to a charity or non-profit, either on a regular basis or after some sort of crisis, like a natural disaster. Unfortunately, many non-profits and charities with less-than-stellar records exist, which is why you … Continue reading

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Case Study: Small Business Owners Talk about Their Transition to Credit Cards

“Show me the money!” This famous line from the movie Jerry Maguire could also be the mantra for most small business owners, right? We sell our goods, perform our services, and want to be paid in a timely manner. In … Continue reading

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Social Media Tips: There’s an Art to Being Social, Dude

You’ll have no problem finding articles and blog posts that outline how to use different social media platforms, which ones are best for which industries, and how to measure ROI. But what sometimes gets lost in all this is how … Continue reading

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4 Ways to Build Better Relationships with Customers

Focus on Effective Customer Relationship Management Landing a customer is simply the beginning of the relationship. Think of it like getting that first date. You woo the person you want to date, and then you get the date. But do … Continue reading

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Business Conundrum: Strategies for Letting Customers Know About Price Increases

No one likes paying more money. But price increases happen, and are necessary. The question is, how do you break the news to your regular customers? Here are some strategies to consider. Strategies for developing your message: Make sure you … Continue reading

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How to Use Video to Boost Customer Engagement

Video Marketing Tips You Can Use NOW! If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes (hello, Harlem Shake), and much, much more. Videos are an extremely effective way … Continue reading

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