Category Archives: content marketing

Are You Getting the Most Out of LinkedIn for Business?

Unleash the Power of this Social Network Back in the “old days” (like, five years ago), LinkedIn was simply a place to connect with people and look for jobs. But like all the other social media networks, it’s evolved a … Continue reading

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Email Marketing Tips: 6 Things All Successful Email Newsletters Have in Common

Your email newsletter provides a great opportunity to connect with current customers, past customers, and prospects. But not all email newsletters are made equal. Let’s talk about the things all successful ones have in common.

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Marketing Case Study: 3 Campaigns from the “Big Guys” & What You Can Learn

Since we’re all dreaming and planning for 2014, we thought we’d discuss three recent marketing campaigns from the Big Guys and see what small business owners can learn from them.

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2014 Marketing Plans: What Real Businesses Are Doing

Earlier this week, we wrote a post on six things every small business owner should include in his or her 2014 marketing plan. (Go check it out and then come back. We’ll wait!) As an added bonus, we thought we’d … Continue reading

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6 Things Every Small Business Marketing Plan Should Have

We’re on the home stretch now. Before long, we’ll be ringing in 2014 with champagne, confetti, and, of course, a new marketing plan. If you haven’t created your 2014 plan just yet, don’t worry. There’s still time. In this post, … Continue reading


3 Cyber Monday Marketing Tactics Small Biz Owners Can Use

We might be thinking about turkey, stuffing, and cranberry sauce right now, but in less than a week, many of us will be celebrating Cyber Monday. It’s a big day for online retailers, but there’s a lot to learn from … Continue reading

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6 Easy Ways to Promote Small Business Saturday 2013

Small Business Saturday is a little over a week away (November 30), but there’s still time to get the word out and promote this worthwhile event. Here are some tips and ideas.

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