Category Archives: content marketing

Have We Reached the Content Marketing Saturation Point?

Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content … Continue reading

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Marketing Case Study: 3 Brands Rocking Social Media

We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.

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Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can. Here are six reasons why you … Continue reading

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7 Signs You Need a Website Makeover

Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, … Continue reading

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Website Tips: 6 Ways to Make Your Team Bio Pages More Readable & Fun

If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe … Continue reading

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6 Ways to Tell if Your Website Navigation Is Hurting Your Site

At first blush, it’s easy to look at our own websites and “get” where we’re supposed to go and what we’re supposed to do next. But what about that person who’s landing on your site for the first time? What … Continue reading

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How to Attract Readers to Your Blog: 10 Important Tips

You’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets. So what gives? … Continue reading

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