Category Archives: content marketing

3 Cyber Monday Marketing Tactics Small Biz Owners Can Use

We might be thinking about turkey, stuffing, and cranberry sauce right now, but in less than a week, many of us will be celebrating Cyber Monday. It’s a big day for online retailers, but there’s a lot to learn from … Continue reading

Posted in Advertising, content marketing, Customer Relations, Fun Stuff, Holiday Season, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

6 Easy Ways to Promote Small Business Saturday 2013

Small Business Saturday is a little over a week away (November 30), but there’s still time to get the word out and promote this worthwhile event. Here are some tips and ideas.

Posted in Advertising, Branding, content marketing, Customer Relations, Fun Stuff, Holiday Season, Ideas, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Content Marketing 101: Who Should Write Your Content?

“Content marketing” sounds great, doesn’t it? Simply put content marketing means that you should use engaging, valuable content that attracts prospects and turns them into paying customers. The question is, who should be creating all this awesome content? After all, … Continue reading

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Marketing Case Study: 5 Things Small Businesses Can Learn from Urban Outfitters

So why are we focusing on Urban Outfitters today? Because it’s the online retailer with the highest sales growth in the last 10 years. That success, of course, didn’t come by accident. Let’s look at some of the things Urban … Continue reading

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7 Ways Marketing and Paranormal Investigations Are Alike

It’s almost Halloween! We thought we’d get into the spirit by sharing our take on how marketing and paranormal investigations are alike. 1. Research, research, research. If you watch any paranormal investigation shows on TV, you know they learn about … Continue reading

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Infographics 101: Should They Be Part of Your Marketing Mix?

What They Are, Why They Matter, & How To Use (and Not Use) Them Infographics—this word combines “information” and “graphics” to form a marketing term you’ve probably heard bandied about. The question is this: should infographics be part of your … Continue reading

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5 Brands Rocking Pinterest: What Your Business Can Learn from the Big Guys

In our last post, we discussed how b2c businesses can market themselves on Pinterest. Now let’s look at some successful brands and talk about what you can learn (and borrow!) from them.

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