Category Archives: content marketing

PR Tips: 4 Takeaways We Can Learn from Awards Season

The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving … Continue reading

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Do You Still Need an Email Newsletter? Business Owners Weigh In.

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.

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Mobile Marketing 101: Strategies for Riding the Mobile Wave

Last year, we wrote a detailed article about making sure your website is mobile ready. But the truth is that’s just one step you need to take in order to effectively ride the mobile wave (a wave that won’t be … Continue reading

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About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?

We’ve talked at great lengths about Facebook, Twitter, Pinterest, LinkedIn, and Google+ on our blog. But there are other vibrant and growing social networks in town that may make sense for your small business, most notably Tumblr and Instagram.

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Stuck on What Content to Create? Here Are 7 Strategies for Getting Unblocked

Have you been tasked with writing amazing content for your business? Does the word “amazing” leave you feeling dry-mouthed and shaky? Don’t worry. You’re just suffering from a case of writer’s block. Here’s how to overcome it.

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5 Things You Can Learn from Ridiculously Addictive Games

Angry Birds, Candy Crush Saga, Robot Unicorn Attack 2—the list goes on and on, and we bet if you own a smartphone and you’re completely honest with us, you’ve been sucked into a game or two over the last year. … Continue reading

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5 Tips to Ensure Your Email Marketing Avoids the Dreaded SPAM Folder

Email marketing campaigns are a great way to grow your customer base and generate substantial return on investment. Of the available channels used to reach potential customers and current clients, from social media to cold calling, email marketing ranks at … Continue reading

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