Category Archives: content marketing

How to Attract Readers to Your Blog: 10 Important Tips

You’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets. So what gives? … Continue reading

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When Google Changes the Rules: 6 Strategies for Keeping Your Sanity

Last fall, the almighty Google made some significant changes to its algorithms, changes that have affected many businesses. Well, guess what? More changes are a comin’ because that’s the way it works: Google is constantly tweaking and refining its process. … Continue reading

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Email Marketing Tips: The Anatomy of a Killer Email

We’re certainly not the first to post an article called the anatomy of a killer email, but we’re thinking our way of explaining it might help you appreciate why it’s so important to get the different elements just right. Let’s … Continue reading

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5 Marketing Myths Busted

If only we had a snopes.com for all the marketing myths that abound on the Internet. It seems like every day we hear a new one. We thought we’d highlight five of the more popular myths and bust them right … Continue reading

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Words You Should (& Shouldn’t) Be Using in Your Content Marketing

You already know how important your messaging is, but did you know certain words can trigger better reactions and conversions than others? Here’s what to keep in mind as you’re choosing your vocabulary.

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To Blog or Not to Blog? That is the Question!

3 Reasons Why Small Business Blogging Might NOT Make Sense If you’ve been in business long enough, someone at some point has probably told you that you “must” blog. But like any other sort of “must” directive, it’s important to … Continue reading

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Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

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