Category Archives: content marketing

Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)

Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter. Twitter itself has a showcase … Continue reading

Posted in Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

3 Things Every Nitty-Gritty Small Business Marketing Plan Needs

OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

The Anatomy of a Kick-Butt Editorial Calendar

‘Tis the season when we’re shopping, wrapping, and planning—and we don’t just mean planning the office holiday party. We’re talking about all the planning we’re doing for our marketing in 2015, with one of the biggest items being the all-mighty … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Email Marketing – How Much is Too Much?

It’s appropriate that we’re posting this article as we approach Black Friday and Cyber Monday, two of the biggest shopping days of the year and a time when we’re all inundated with messages, reminders, and offers in our inboxes.

Posted in Advertising, Branding, content marketing, mobile marketing, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Content Marketing 101: What to Ask a Content Creator

They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

Posted in content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 4 Comments

6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment