Category Archives: content marketing

Website Tips: Give Some Love to these Forgotten Pages

No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love. So … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged | Leave a comment

Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, content marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

The Anatomy of an Irresistible Social Media Post

We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog? Cozy up, because we’re about to reveal the … Continue reading

Posted in content marketing, Ideas, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | 1 Comment

3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment