Category Archives: Case Studies

4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Re-branding Strategy Case Study: AARP Embraces the Possibilities

How AARP Successfully Capitalizes on “Real Possibilities” in Its Advertising The history: Founded in 1958 by a retired high school principal, AARP describes itself as a “nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource, Success Stories | Tagged , | 2 Comments

Case Study: Why Business Owners are Ditching Laptops for Tablets

We talk to five business owners and get their take on the laptop vs. tablet debate. Laptops vs. tablets. Tablets vs. laptops. Ever since Apple unveiled its iPad in 2010, it’s become a hotly contested debate. Way back in 2011, … Continue reading

Posted in Amsterdam Printing, Case Studies, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 4 Comments