Category Archives: Case Studies

5 Brands Rocking Pinterest: What Your Business Can Learn from the Big Guys

In our last post, we discussed how b2c businesses can market themselves on Pinterest. Now let’s look at some successful brands and talk about what you can learn (and borrow!) from them.

Posted in Brand Awareness, Branding, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged , | Leave a comment

Case Study: Small Business Owners Talk about Their Transition to Credit Cards

“Show me the money!” This famous line from the movie Jerry Maguire could also be the mantra for most small business owners, right? We sell our goods, perform our services, and want to be paid in a timely manner. In … Continue reading

Posted in Case Studies, Customer Relations, mobile marketing, Small Business, Small Business Resource | Tagged , | 4 Comments

4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Re-branding Strategy Case Study: AARP Embraces the Possibilities

How AARP Successfully Capitalizes on “Real Possibilities” in Its Advertising The history: Founded in 1958 by a retired high school principal, AARP describes itself as a “nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource, Success Stories | Tagged , | 2 Comments

Case Study: Why Business Owners are Ditching Laptops for Tablets

We talk to five business owners and get their take on the laptop vs. tablet debate. Laptops vs. tablets. Tablets vs. laptops. Ever since Apple unveiled its iPad in 2010, it’s become a hotly contested debate. Way back in 2011, … Continue reading

Posted in Amsterdam Printing, Case Studies, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 4 Comments