Category Archives: Case Studies

Home Office Design Tips from the Frontlines

In an article earlier this week, we featured people who successfully work from home. They offered tips and strategies for avoiding the all-too-common pitfalls of three-hour naps, Law & Order marathons, and Facebook. But managing your time is only one … Continue reading

Posted in Amsterdam Printing, Case Studies, Ideas, Small Business, Small Business Resource | Tagged | 3 Comments

TV, Laundry, & Naps – Oh My! Telecommuting Tips from the Frontlines

Avoid Common Work-From-Home Pitfalls According to a Reuters poll from June 2012, approximately one in five workers worldwide telecommutes, and nearly 10 percent work from home every day. Reuters notes, “It is a trend that has grown and one which … Continue reading

Posted in Case Studies, Small Business, Small Business Resource | Tagged , | 5 Comments

Marketing Case Study: 5 Things Small Businesses Can Learn from Urban Outfitters

So why are we focusing on Urban Outfitters today? Because it’s the online retailer with the highest sales growth in the last 10 years. That success, of course, didn’t come by accident. Let’s look at some of the things Urban … Continue reading

Posted in Branding, Case Studies, content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

5 Brands Rocking Pinterest: What Your Business Can Learn from the Big Guys

In our last post, we discussed how b2c businesses can market themselves on Pinterest. Now let’s look at some successful brands and talk about what you can learn (and borrow!) from them.

Posted in Brand Awareness, Branding, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged , | Leave a comment

Case Study: Small Business Owners Talk about Their Transition to Credit Cards

“Show me the money!” This famous line from the movie Jerry Maguire could also be the mantra for most small business owners, right? We sell our goods, perform our services, and want to be paid in a timely manner. In … Continue reading

Posted in Case Studies, Customer Relations, mobile marketing, Small Business, Small Business Resource | Tagged , | 4 Comments

4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Re-branding Strategy Case Study: AARP Embraces the Possibilities

How AARP Successfully Capitalizes on “Real Possibilities” in Its Advertising The history: Founded in 1958 by a retired high school principal, AARP describes itself as a “nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource, Success Stories | Tagged , | 2 Comments