Category Archives: Case Studies

Small Business Tips: 5 Things You Can Learn from Google & Facebook

Two of the biggest businesses around have recently hit—or are about to hit—major milestones. Google celebrated its 15th birthday last year, and Facebook turns 10 next month. But it’s important to note that Facebook and Google haven’t always been the … Continue reading

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Marketing Case Study: 3 Campaigns from the “Big Guys” & What You Can Learn

Since we’re all dreaming and planning for 2014, we thought we’d discuss three recent marketing campaigns from the Big Guys and see what small business owners can learn from them.

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2014 Marketing Plans: What Real Businesses Are Doing

Earlier this week, we wrote a post on six things every small business owner should include in his or her 2014 marketing plan. (Go check it out and then come back. We’ll wait!) As an added bonus, we thought we’d … Continue reading

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The Power of PR: Tips from Small Business Owners Doing It Right

PR has had to evolve over the last couple of decades, thanks to the Internet and the emergence of social media. When it comes to PR, there are many different “flavors”—everything from high-profile firms that work with Fortune 500 companies … Continue reading

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Home Office Design Tips from the Frontlines

In an article earlier this week, we featured people who successfully work from home. They offered tips and strategies for avoiding the all-too-common pitfalls of three-hour naps, Law & Order marathons, and Facebook. But managing your time is only one … Continue reading

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TV, Laundry, & Naps – Oh My! Telecommuting Tips from the Frontlines

Avoid Common Work-From-Home Pitfalls According to a Reuters poll from June 2012, approximately one in five workers worldwide telecommutes, and nearly 10 percent work from home every day. Reuters notes, “It is a trend that has grown and one which … Continue reading

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Marketing Case Study: 5 Things Small Businesses Can Learn from Urban Outfitters

So why are we focusing on Urban Outfitters today? Because it’s the online retailer with the highest sales growth in the last 10 years. That success, of course, didn’t come by accident. Let’s look at some of the things Urban … Continue reading

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