Category Archives: Case Studies

5 Ways to Create a Productive Collaborative Workspace

The trend towards collaborative workspaces isn’t new, but it has gained traction in recent years, thanks to Millennials who crave team environments. In fact, according to an article on Today Money, this year “more than three-quarters of U.S. companies expect to … Continue reading

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Marketing Message Takeaways from the Big Game

We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here. It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because … Continue reading

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Motivating Employees: Useful Tips from Small Business Owners

Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce. So how should you go … Continue reading

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Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)

Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter. Twitter itself has a showcase … Continue reading

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Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Joining the Family Business: What to Consider Before Making the Leap

So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move? Here’s … Continue reading

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Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

Posted in Case Studies, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 2 Comments