Category Archives: Branding

Branding & Messaging 101: Can “We’re Sorry” Ever Be a Good Marketing Strategy?

Businesses admitting their failures or mistakes doesn’t seem like it would make for a sound marketing strategy, yet we’re seeing more and more companies use this approach. Consider the following: In December 2009, Domino’s announced plans to change its core … Continue reading

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6 Brands Rocking their Facebook Pages (And What You Can Learn from Them)

Facebook has one billion active monthly users and over 750 million active monthly mobile users. With statistics like that, there can be no more denying it: serious businesses, even small ones, need to develop a strong Facebook presence. The question, … Continue reading

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Making the Right Moves for Brand Consistency

If you ever wanted to know what was so special about a brand, just think of those Golden Arches or Nike’s Swoosh. A simple logo calls to mind everything that these brands stand for, and while a lot of that … Continue reading

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Get ‘Em While They’re HOT! 9 Awesome Promotional Products for Summer

Hello, June! So good to see you again. We’ve missed you. We’ve REALLY missed you. To celebrate our enthusiasm for this sun-shiny month, we thought we’d share some of our hottest summer-themed promotional products. Stock up now!

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Re-branding Strategy Case Study: AARP Embraces the Possibilities

How AARP Successfully Capitalizes on “Real Possibilities” in Its Advertising The history: Founded in 1958 by a retired high school principal, AARP describes itself as a “nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people … Continue reading

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Podcasting 101: What Every Business Owner Should Know

Podcasting is a popular way to reach a niche audience and to establish yourself as a thought leader. But what, exactly, is podcasting? How do you do it? What topics should you cover? What are the pros and cons? Read … Continue reading

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What’s in a Name? Here Are 4 Things to Think About When Naming New Products and Services

Bonus Content: Learn Strategies for Coming Up with Names It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it … Continue reading

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