Category Archives: Branding

5 Things Your Employees Can Do to Help Promote Your Business

If you have employees, even just one or two, they can serve as your own pseudo sales force off hours. The good news? If you treat your employees well (you do, right?), they’re usually more than happy to spread the … Continue reading

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Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)

It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. … Continue reading

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2-in-1 Promotional Products that Rock!

Get two fabulous promotional items for the price of one and WOW your customers and prospects Since the value of promotional products depends on how useful the product is, we’d say that by choosing 2-in-1 products, you’ll get the biggest … Continue reading

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9 Must-Have Promotional Products for Spring 2013

Spring is in the air – finally! And that means it’s time to unveil some exciting promotional products, ones that are bound to add a dose of sunshine to your marketing efforts. 1. LED Light Pen with Carabiner Light, pen, … Continue reading

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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into … Continue reading

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7 Ways to Build Brand Awareness in Your Local Community

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading

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Touchdown! A Deep Dive into Big Game Ads That Scored

Key advertising takeaways for small business owners Another Big Game is in the history books, along with another set of pricy ads that people will be talking about around the water cooler, on Facebook and Twitter, and even in the … Continue reading

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