Category Archives: Branding

10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

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Brand Management Part 2: Brand Identities That Rock! (And Why)

In our last post, we discussed what to keep in mind when considering a brand overhaul. In this post, we’ll highlight six companies that are rocking their brands. 1. Target Who knew shopping at a national discount chain could make … Continue reading

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Brand Management Part 1: When Is It Time to Update Your Brand?

Things to Consider Before Diving Into a Brand Overhaul Your brand is the very essence of your business. It’s how your customers perceive you. It’s the feelings they experience when they hear your company name, see your logo, or use … Continue reading

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Branding & Messaging 101: Can “We’re Sorry” Ever Be a Good Marketing Strategy?

Businesses admitting their failures or mistakes doesn’t seem like it would make for a sound marketing strategy, yet we’re seeing more and more companies use this approach. Consider the following: In December 2009, Domino’s announced plans to change its core … Continue reading

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6 Brands Rocking their Facebook Pages (And What You Can Learn from Them)

Facebook has one billion active monthly users and over 750 million active monthly mobile users. With statistics like that, there can be no more denying it: serious businesses, even small ones, need to develop a strong Facebook presence. The question, … Continue reading

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Making the Right Moves for Brand Consistency

If you ever wanted to know what was so special about a brand, just think of those Golden Arches or Nike’s Swoosh. A simple logo calls to mind everything that these brands stand for, and while a lot of that … Continue reading

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Get ‘Em While They’re HOT! 9 Awesome Promotional Products for Summer

Hello, June! So good to see you again. We’ve missed you. We’ve REALLY missed you. To celebrate our enthusiasm for this sun-shiny month, we thought we’d share some of our hottest summer-themed promotional products. Stock up now!

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